Set Your Growth Strategy in Motion
Jeff speaks about growth, strategy, marketing, and prudent leadership at conferences, senior roundtables, and leadership retreats.
Change how your firm thinks about sales and marketing
Articulate, Seasoned, Intelligent, Savvy, Strategic, and Powerful are familiar words used to describe Jeff McKay and his work.
Jeff shares the hard-won lessons from 20+ years of helping firms accelerate growth and build legacy brands. McKay’s global professional services experience, his pragmatic leadership perspective, and his soft-spoken but direct perspective on life, make him a speaker you’re glad you heard.
Popular Presentations
The BS of PS: Overcoming the Dysfunctional Roadblocks to Growth
Growth in professional services is essential. Growth provides scale, opportunity, strategic options, and wealth. But to pursue growth for the sake of growth is the mindset of a cancer cell. If growth is not managed properly, it can cost a firm its soul.
Stupid Sh*t Marketing Should NOT Do This Year (and the Smart Sh*t They Should)
Instead of asking your marketing team to do these 29 things that waste time and money with little to no return, professional services firms should ask them to take these more strategically valuable actions that actually grow the firm.
Building a High-Performance Marketing Organization
Are you asking “What is the best marketing structure for a firm of our size?” Get the clarity you need to prioritize the people, process, and technology investments required to create a marketing function that drives growth.
The 20 Biggest Brand Mistakes Firms Make (And, How to Avoid Them)
According to a recent study, more than half of professional services chief marketing officers and CEOs believe their brands are from “very” to “extremely important,” but only a quarter feel their brands are “very helpful” to their success. Avoid these 20 mistakes that stall growth, disengage employees, hurt competitive positioning, and harm firm legacies.
Does Your Firm Have The Confidence To Be An Industry Leader?
Firms often label themselves as “…a Leading (fill in the blank) firm.” Leaders and marketers often believe that saying as much will speak the result into being. Unfortunately, being an industry leader requires much more than saying you are one.
The 3-in-1 Drivers of Brand Preference
If you want to differentiate your firm and drive brand preference, you must own an attribute that differentiates you. Pick from the right list.
Why Professional Services Partners Don’t Understand Marketing
A marketer’s point-of-view about why the line lacks a grasp of marketing. My sincere and ambitious goal is to reconcile and build the collaborative power of both parties.
How Much Should A Professional Services Firm Spend On Marketing?
Benchmarking studies are