Prudence sets us apart.

We maximize the ROI of your marketing, no matter your investment level.

We’re agile, efficient, and effective.

  • We are not a marketing agency.
  • We don’t create logos. We set smart growth strategies in motion.
  • We understand the complexities of the professional services structure and cultures.
  • We address the issue, not the symptom.
  • We have demonstrated success at leading global consulting firms.
  • We are prudent.
  • Here are our guiding principles.
Prudent-Pedal-Marketing-Effectiveness

We answer your pressing questions.

How is our marketing doing?

Many firms that come to us are frustrated with the results they are getting from marketing. They know that marketing is not working as well as it could, but they don’t know where to begin to fix it. Both the Internet and colleagues provide confusing and conflicting recommendations about where to start. Our marketing assessment helps to pinpoint strengths on which to build and to prioritize weaknesses in need of repair.

Assessment WheelThe assessment is straightforward and looks at all parts of marketing capability, not just the marketing function. Firms can then use the assessment to address problems on their own, engage Prudent Pedal for help, use another firm for help, or simply leave things as they are.

Objectives

  1. Identify the strengths and weaknesses of the firm’s marketing capability
  2. Prioritize areas to address based on current effectiveness and expected impact
  3. Provide recommendations regarding how to address issues

Value

  1. Comprehensive terrain map of the marketing function
  2. Diagnostic for evaluating the firm’s capability against best practices
  3. Increased clarity and focus
  4. A clear path forward

Get started today >

How do we get our partners to agree on growth priorities?

Often, firms have inconsistent expectations and understanding of the marketing function. This can lead to inertia, underutilization or waste. Using our Efficient Marketing Process as a comprehensive “terrain map,” we outline a high-level marketing approach for the firm’s leadership based on our philosophy and experience.

After the overview, we provide a more detailed explanation of each relevant component, including its importance in driving growth and client-centricity.  We explain what “ideal” looks like and discuss case studies where firms have stumbled and succeeded.

Objective

  1. To level set and educate partners on how to effectively allocate Marketing resources to deliver more client-centric marketing and drive an increased growth rate
  2. Facilitate a guided evaluation exercise for each relevant component/practice of the firm against best practices to get issues on the table to start building agreement on core issues and opportunity costs
  3. Help the team identify and prioritize the issues to be solved, including key next steps

Value

  1. Comprehensive terrain map of the marketing function
  2. Diagnostic for evaluating the firm’s capability against best practices
  3. Increased clarity and focus on priorities
  4. A partner agreement
  5. A clear path forward

Get started today >

How do we increase marketing's ROI?

Growth investment decisions can be difficult for professional service firms. They involve opportunity costs, cultural evolution (or revolution) and emotional upheaval if partners feel that their wealth is being “redistributed.”

Traditionally, marketing dollars are allocated by individual lines of business. More often than not, the largest lines of business command the biggest percent of the marketing budget. But, this way of thinking is outdated, short-term, and ineffective because it results in misaligned mindsets and tactics. The number one priority for marketing should be delivering qualified leads that drive a healthy, profitable, long-term growth cycle across the business.

Our prudent approach to strategy helps assure that your marketing investment creates the highest return by building brand relevance, pursuing the highest growth opportunities and aligning with the client’s needs from beginning to end.

Objectives

  1. Establish a clear growth strategy for the firm and/or practice.
  2. Clearly define market segments that provide both the necessary short-term and long-term growth opportunities.
  3. Prioritize growth opportunities.
  4. Facilitate the development of key buyer personas for each segment
  5. Communicate and sustain a clear, differentiated brand.
  6. Establish differentiated thought leadership agenda.
  7. Develop content strategy that moves prospects through each phase of the buying cycle.

Value

  1. Increase revenues
  2. Increased number of sales qualified leads
  3. Faster sales cycle
  4. Differentiated brand
  5. Efficient use of management team time
  6. Higher marketing ROI

Get started today >

How can we get more strategic in our marketing?

Many firms want a more strategic and impactful marketing function, but do not have the headcount, budget, or resources to achieve this objective. Market conditions change, marketing priorities shift, and people costs rise. By outsourcing your marketing function, you gain access to the best thinking and practices of larger firms. You have flexibility with budget and priorities.

We become your de facto Chief Marketing Officer and oversee all strategic elements of the marketing function.

Objectives

  1. Develop marketing strategy.
  2. Communicate and sustain a clear, differentiated brand.
  3. Establish differentiated thought leadership agenda.
  4. Develop content strategy that moves prospects through each phase of the buying cycle.
  5. Based on personas and brand positioning, we will develop a lead-nurturing content strategy that is aligned with the client buying cycle.
  6. Establish automated lead-nurturing system that provides efficiency to sales and marketing teams.

Value

  1. Increase revenues
  2. Increased number of sales qualified leads
  3. Faster sales cycle
  4. Differentiated brand
  5. Efficient use of management team time
  6. Budget and resource flexibility
  7. Higher marketing ROI

Get started today >

“I really appreciate how positive Jeff was with our team. I think encouragement and positivity keep people motivated during challenging times. I think others across the organization took note of Jeff’s approach and followed his lead.”

—SVP Marketing

Share This