Time to Think

Culture, Prudence

time to think

Do you set aside time to think, to ponder, every day?

If so, where do you do your best thinking? At your desk? On a quiet walk? At the gym? While you sleep? If you’re an extrovert, perhaps you talk it out with a confidant or peer. For my daughter, Alejandra, it’s in her bedroom with the door closed. For me, it is on the bike. Wherever or however you do it, are you doing enough of it? You may be asking yourself, “How much is enough?”  Great question! In our action-oriented business culture, “too much” thinking is often frowned upon. It looks indecisive, slow, or disengaged. By the same token, “analysis paralysis” is quite real and has led to many squandered opportunities. So, it is important to separate decision-making from pondering. 

The decision-making is about defining an issue, collecting and weighing facts, and determining a specific course of action. Pondering, on the other hand, is about possibility, about looking at the “what ifs…” of situations, and about creating a long-term impact on yourself and others. 

I encourage you to think about where you do your best thinking, deciding, or pondering, and then make sure you set aside time in that special place to do more of it.

How much time is enough?  You decide.

Be prudent.

About the Author

Jeff McKay

Jeff McKay

CEO, Prudent Pedal and Co-host of Rattle & Pedal podcast

As a strategist and fractional CMO, Jeff helps firms set smart growth strategies in motion. He was the SVP of Marketing at Genworth Financial, the Global Marketing Leader at Hewitt Associates, and held senior roles at Towers Perrin and Andersen. Learn more.

Rattle and Pedal podcast logo

Latest Episodes

Growth doesn’t happen by accident; it happens by design.

Discover the go-to-market framework high-performing firms use to align strategy, culture, and execution.

CEO’s Guide to Scaling Professional Services

Related posts

10 Reasons Why Partners Don’t Understand Marketing

10 Reasons Why Partners Don’t Understand Marketing

One of my more popular and controversial blog posts is “Why Your Marketer Doesn’t Understand Your Firm’s Business.” The title alienates professional services marketers before they get to the first sentence. It satisfies partners because it recognizes what they might...

Where Do You Hire the Best Professional Services Marketers?

Where Do You Hire the Best Professional Services Marketers?

Planning on hiring a marketer? Finding the right person for the job can be a challenge any time you hire, so I’m going to make this easier for you. If you’re a firm that belongs to the Growth Marketing School of Thought, then don’t look for a great marketer at another...

Be the first to receive our latest posts, white papers, tools, and webinars.

Pin It on Pinterest