Are the top firms growing because of a strategic marketing approach or in spite of it?


Prudent Pedal is conducting research to identify the practices of professional service firms that have developed a superior, strategic marketing approach to drive growth. We are quantifying how these firms outperform peers, build competitive advantage and sustain superior growth.


This is not a survey about social media or digital marketing. It is a strategic assessment for Managing Partners, Practice Leaders, Chief Sales Officers and Chief Marketing Officers. The survey examines 3 areas:


  1. Strategy
  2. Operations
  3. Delivery


The survey is confidential and takes approximately 10 minutes to complete.


Why your firm should take the time to complete the study.


Marketing in professional services firms can be messy.  Organizational structures, mixed expectations and unhealthy cultures often complicate the function and hinder strategic impact. To exacerbate the issue further, technology, disintermediation and buyer sophistication have drastically changed the world of business development and marketing from where it was five years ago.


  • Benchmark your firm’s growth capabilities against your industry peers.
  • Identify areas of strategic strength and disconnect.
  • Pinpoint the capabilities you maybe neglecting that are sub-optimizing your growth investments.


Please take a few minutes to take the survey, share it with your firm’s leadership and forward to your peers.


Prudent Pedal is a Chicago-based, marketing consultancy that helps professional services firms set smart growth strategies in motion. Prudent Pedal’s Founder, Jeff McKay, has helped the world’s top professional services firms achieve industry-leading growth rates, optimize marketing investment and maximize brand value.  Jeff was the SVP of Marketing at Genworth Financial, the Global Marketing Leader at Hewitt Associates, and held senior roles at Towers Perrin and Andersen.


For more information, visit or email [email protected]com.


Be prudent.


Pin It on Pinterest

Share This