Brand Strategy, Marketing Strategy
Why do your clients buy services you offer from other firms? It happens time and time again. You learn through the grapevine or a loyal client that another client has just chosen a competitor for a service that you provide. When you ask your client why he chose a...Culture, Growth Strategy
Most firms never achieve their growth potential because they neither recognize nor address the fundamental issue limiting their growth-organizational dysfunction.
Marketing Leadership, Marketing Strategy, Prudence
For four weeks, I have the pleasure of being in Rochelle Moulton’s inaugural Instant Authority program with a group of talented professionals from firms big and small. The goal of the group is to parlay our talents, experiences, and point of view into a one-of-a-kind...Business Development, Marketing Strategy
Professional services firms spend tens of thousands, if not hundreds of thousands, of dollars trying to understand WHY clients choose to work with the firms that they do. Let me give you a gift and save you the money. Every market research study I have seen (and I...