Why your marketer doesn’t “understand” your firm’s business.
I often hear partners and practice leaders complain: “Marketing doesn’t understand our business!” The first time I heard this, I thought it quite a remarkable comment. I wondered how people charged with identifying new markets, reaching new clients, launching new...Are you squandering your business development investment?: A Muzeview podcast interview with Chris Aitken and Jeff McKay
Firms focused solely on lead generation risk squandering their marketing investment and sub-optimizing their business development efforts. Paul Gladen, President & CEO of Muzeview, leads a thoughtful discussion with Chris Aitken of Muzeview and Jeff McKay of...Lead Nurturing: Professional Services Marketing Priority
Content marketing and its supporting platforms represent a fundamental shift in professional services marketing from a traditional “branding” focus to a new priority: lead nurturing. Lead nurturing is the process of building relationships with qualified prospects...Understanding the Buying Cycle: It’s not WHY Clients Buy, but HOW?
Professional services firms spend tens of thousands, if not hundreds of thousands, of dollars trying to understand WHY clients choose to work with the firms that they do. Let me give you a gift and save you the money. Every market research study I have seen (and I...22 Take-aways from AMCF’s Taking Social Media to the Next Level event
Last week, I spent time with some smart marketers from the worlds’ best management consulting firms, along with great people from Forbes and HBR. The event was hosted by the Association of Management Consulting Firms (AMCF). John Furth, the President and CEO of AMCF,...“We want a brand like Apple.”
Many firms want a brand like Apple, but they lack the vision, courage, grit, or culture to create what is behind it.