by Jeff McKay | Business Development, Marketing ROI
Firms focused solely on lead generation risk squandering their marketing investment and sub-optimizing their business development efforts. Paul Gladen, President & CEO of Muzeview, leads a thoughtful discussion with Chris Aitken of Muzeview and Jeff McKay of... by Jeff McKay | Marketing Strategy
Content marketing and its supporting platforms represent a fundamental shift in professional services marketing from a traditional “branding” focus to a new priority: lead nurturing. Lead nurturing is the process of building relationships with qualified prospects... by Jeff McKay | Marketing Strategy
Last week, I spent time with some smart marketers from the worlds’ best management consulting firms, along with great people from Forbes and HBR. The event was hosted by the Association of Management Consulting Firms (AMCF). John Furth, the President and CEO of AMCF,...
