by Jeff McKay | Business Development, Culture
Recently, I was in a meeting of senior accounting marketers. As we were discussing challenges, ALL were bemoaning the use of—or the lack of the use of—their firm’s CRM system. I heard complaints like: “It’s like pulling teeth to get our partners to use it. “ “It’s too... by Jeff McKay | Culture, Prudence
When Colin Powell was national security adviser in the Reagan Whitehouse, he met regularly with President Reagan. During one meeting Powell was sharing a significant national security problem that had the military, the State Department and Congress up in arms. As... by Jeff McKay | Marketing Leadership
Some might say that it wouldn’t be prudent to mix business and religion. I’d argue the opposite. On March 13, the Roman Catholic Church elected a new leader: Pope Francis. From the start, he has created quite a stir. As a Catholic, I have a vested interest in his new... by Jeff McKay | Culture, Growth Strategy
In a recent interview with Paul Gladen, President & CEO of Muzeview (and a recognized expert on thought leadership), Paul and I separate hype from prudence in the latest rage: “content marketing.” Listen to Aligning Thought Leadership and Content Strategies to...
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