FCMO, Growth Strategy, Marketing Leadership
As more professional services firms explore fractional executive models, the role of the Fractional Chief Marketing Officer (FCMO) is rising in visibility—and scrutiny. For CEOs, this creates both opportunity and risk. On one hand, a great FCMO brings strategic...FCMO, Marketing Leadership, Marketing Organization
You’re hiring a Fractional CMO. Now what? Congratulations on your bold decision to add the insightful strategy and marketing leadership of a Fractional CMO to your team of trusted advisors! You know that the right CMO can help catapult your firm to the next...