Organizational Dysfunction’s Impact On Growth in Professional Services
Most firms never achieve their growth potential because they neither recognize nor address the fundamental issue limiting their growth-organizational dysfunction.
How to Eliminate the Pain of CRM in Your Firm
Recently, I was in a meeting of senior accounting marketers. As we were discussing challenges, ALL were bemoaning the use of—or the lack of the use of—their firm’s CRM system. I heard complaints like: “It’s like pulling teeth to get our partners to use it. “ “It’s too...A Marketing Manifesto
For four weeks, I have the pleasure of being in Rochelle Moulton’s inaugural Instant Authority program with a group of talented professionals from firms big and small. The goal of the group is to parlay our talents, experiences, and point of view into a one-of-a-kind...Professional Services, Fear and Answers to Life’s Big Questions – Top Books for 2013
It seems like everyone is an “author” nowadays. Books are popping up everywhere as part of the content marketing fad. Most are nothing more that veiled sales pitches and .pdfs of Power Point decks. Repackage an idea, pick a word or phrase and market the...Pope Francis’ Message for Leaders of Professional Services Firms
Some might say that it wouldn’t be prudent to mix business and religion. I’d argue the opposite. On March 13, the Roman Catholic Church elected a new leader: Pope Francis. From the start, he has created quite a stir. As a Catholic, I have a vested interest in his new...“We want a brand like Apple.”
Many firms want a brand like Apple, but they lack the vision, courage, grit, or culture to create what is behind it.