Prudent Pedal

Integrity Test

I was in a meeting recently where a leadership team was grappling with their long-term direction. They’re doing what many leadership teams must do – trying to discern how to kick-start growth in their business. It complicates things that they work in the healthcare...

Organizational Dysfunction’s Impact On Growth in Professional Services

by Jeff McKay | Culture, Growth Strategy

Most firms never achieve their growth potential because they neither recognize nor address the fundamental issue limiting their growth-organizational dysfunction.

How to Eliminate the Pain of CRM in Your Firm

by Jeff McKay | Business Development, Culture

Recently, I was in a meeting of senior accounting marketers. As we were discussing challenges, ALL were bemoaning the use of—or the lack of the use of—their firm’s CRM system. I heard complaints like: “It’s like pulling teeth to get our partners to use it. “ “It’s too...

A Marketing Manifesto

by Jeff McKay | Marketing Leadership, Marketing Strategy, Prudence

For four weeks, I have the pleasure of being in Rochelle Moulton’s inaugural Instant Authority program with a group of talented professionals from firms big and small. The goal of the group is to parlay our talents, experiences, and point of view into a one-of-a-kind...

Professional Services, Fear and Answers to Life’s Big Questions – Top Books for 2013

by Jeff McKay | Marketing Strategy

It seems like everyone is an “author” nowadays. Books are popping up everywhere as part of the content marketing fad. Most are nothing more that veiled sales pitches and .pdfs of Power Point decks. Repackage an idea, pick a word or phrase and market the...

Pope Francis’ Message for Leaders of Professional Services Firms

by Jeff McKay | Marketing Leadership

Some might say that it wouldn’t be prudent to mix business and religion. I’d argue the opposite. On March 13, the Roman Catholic Church elected a new leader: Pope Francis. From the start, he has created quite a stir. As a Catholic, I have a vested interest in his new...