by Jeff McKay | Marketing Strategy
It seems like everyone is an “author” nowadays. Books are popping up everywhere as part of the content marketing fad. Most are nothing more that veiled sales pitches and .pdfs of Power Point decks. Repackage an idea, pick a word or phrase and market the... by Jeff McKay | Business Development, Marketing ROI
Firms focused solely on lead generation risk squandering their marketing investment and sub-optimizing their business development efforts. Paul Gladen, President & CEO of Muzeview, leads a thoughtful discussion with Chris Aitken of Muzeview and Jeff McKay of... by Jeff McKay | Culture, Growth Strategy
In a recent interview with Paul Gladen, President & CEO of Muzeview (and a recognized expert on thought leadership), Paul and I separate hype from prudence in the latest rage: “content marketing.” Listen to Aligning Thought Leadership and Content Strategies to...
