Accounting firm Archives

“We want a brand like Apple.”

Many firms want a brand like Apple, but they lack the vision, courage, grit, or culture to create what is behind it.

About the Author

Jeff McKay
Founder & CEO
Prudent Pedal

As a strategist and fractional CMO, Jeff helps firms set smart growth strategies in motion. He was the SVP of Marketing at Genworth Financial, the Global Marketing Leader at Hewitt Associates, and held senior roles at Towers Perrin and Andersen. Learn more.