Rising Star Coaching

It takes a strategic marketing leader to develop a strategic marketing leader.

Low expectations kill marketing’s potential and value, so very few professional services marketing teams are high performing.

Getting the right people on the bus is a core capability of an exceptional professional services firm.

My clients often have smart, motivated and gifted people in their nascent marketing teams. They are professionals who are quick learners, great project managers, and ambitious team members, but they are people who simply do not have the experience and skills to fill strategic marketing roles.

“To get others to come into our way of thinking, we must go over to theirs; and it is necessary to follow, in order to lead.”

William Hazlitt

My Point of View

Marketing teams that perform moderately well are often liked, but they are rarely respected.

Leaders with high expectations create high performance. They demand that marketers think like business people—not communicators—that they take risks and that they never stop striving to be the best.

Respect is an outcome of high performance and it must be earned.

Prudent Pedal’s Value

You need a strategic marketing leader to develop a strategic marketing leader.

The messiness of professional services marketing can only be overcome through a strategic leadership mindset enabled by crystal clear expectations, daily feedback, and an atmosphere of trust. I have developed exceptional teams around the globe at the world’s top firms. I can do the same for you.

“I really appreciated how positive Jeff was with our team. I think encouragement and positivity keep people motivated during challenging times. I think others across the organization took note of Jeff’s approach and followed his lead.”
Scott Swanson

VP, Business Transformation, Banc of California

Strategic Marketing Coach

As a strategic marketing coach, I assess performance gaps around strategic, high-performance capabilities and then develop personal action plans to close gaps. I guide a “rising star” as she fills a new leadership role, leads her team and executes growth plans.  I ask questions, offer input, and help mentees develop growth plans during their hourly weekly coaching sessions.

Our Thinking on Growing Talent

 

A Marketing Manifesto

A Marketing Manifesto

For four weeks, I have the pleasure of being in Rochelle Moulton’s inaugural Instant Authority program with a group of talented professionals from firms big and small.  The goal of the group is to parlay our talents, experiences, and point of view into a one-of-a-kind...

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The Roles You Need on Your Marketing Team

The Roles You Need on Your Marketing Team

Professional services marketers fight hard to achieve their titles. Newbies start out as coordinators, move to managers, if they prove themselves, become directors, if they stick around long enough, and often become CMOs when they jump ship and negotiate the title...

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The 3 Biggest Mistakes Marketing Leaders Make

The 3 Biggest Mistakes Marketing Leaders Make

“Send it to marketing and have them make it pretty” is a phrase you hear regularly in professional services firms. The “it” in the phrase could be a presentation, a proposal or any other brilliant marketing idea coming out of a practice. Most marketing organizations...

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Raise your expectations, raise your performance.

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