Rising Star Coaching
It takes a strategic marketing leader to develop a strategic marketing leader.
Low expectations kill marketing potential and value, so very few professional services marketing teams are high performing.
Getting the right people on the bus is a core capability of an exceptional professional services firm.
My clients often have smart, motivated and gifted people in their nascent marketing teams. They are professionals who are quick learners, great project managers, and ambitious team members, but they are people who simply do not have the experience and skills to fill strategic marketing roles.
“To get others to come into our way of thinking, we must go over to theirs; and it is necessary to follow, in order to lead.”
My Point of View
Marketing teams that perform moderately well are often liked, but they are rarely respected.
Leaders with high expectations create high performance. They demand that marketers think like business people—not communicators—that they take risks and that they never stop striving to be the best.
Respect is an outcome of high performance and it must be earned.
Prudent Pedal’s Value
You need a strategic marketing leader to develop a strategic marketing leader.
The messiness of professional services marketing can only be overcome through a strategic leadership mindset enabled by crystal clear expectations, daily feedback, and an atmosphere of trust. I have developed exceptional teams around the globe at the world’s top firms. I can do the same for you.
“I really appreciated how positive Jeff was with our team. I think encouragement and positivity keep people motivated during challenging times. I think others across the organization took note of Jeff’s approach and followed his lead.”Scott Swanson
Strategic Marketing Coach
As a strategic marketing coach, I assess performance gaps around strategic, high-performance capabilities and then develop personal action plans to close gaps. I guide a “rising star” as she fills a new leadership role, leads her team and executes growth plans. I ask questions, offer input, and help mentees develop growth plans during their hourly weekly coaching sessions.
Does the world really need another podcast? It does if it confronts the “BS of Professional Services.” That’s exactly what Jason Mlicki of Rattleback and I are doing with our new podcast, Rattle & Pedal™, conceived last year and launching today Jason and I...read more
If you want to - grow faster, - be more profitable, - differentiate your company, - deliver exceptional service, and/or - take the single action that would have the greatest impact on your firm, then, you need to identify your IDEAL client before you do anything else....read more
One of my more popular and controversial blog posts is “Why Your Marketer Doesn’t Understand Your Firm’s Business.” The title alienates marketers before they get to the first sentence. It satisfies partners because it recognizes what they might think but would never...read more