Rising Star Coaching
It takes a strategic marketing leader to develop a strategic marketing leader.
Low expectations kill marketing’s potential and value, so very few professional services marketing teams are high performing.
Getting the right people on the bus is a core capability of an exceptional professional services firm.
My clients often have smart, motivated and gifted people in their nascent marketing teams. They are professionals who are quick learners, great project managers, and ambitious team members, but they are people who simply do not have the experience and skills to fill strategic marketing roles.
“To get others to come into our way of thinking, we must go over to theirs; and it is necessary to follow, in order to lead.”
My Point of View
Marketing teams that perform moderately well are often liked, but they are rarely respected.
Leaders with high expectations create high performance. They demand that marketers think like business people—not communicators—that they take risks and that they never stop striving to be the best.
Respect is an outcome of high performance and it must be earned.
Prudent Pedal’s Value
You need a strategic marketing leader to develop a strategic marketing leader.
The messiness of professional services marketing can only be overcome through a strategic leadership mindset enabled by crystal clear expectations, daily feedback, and an atmosphere of trust. I have developed exceptional teams around the globe at the world’s top firms. I can do the same for you.
Strategic Marketing Coach
As a strategic marketing coach, I assess performance gaps around strategic, high-performance capabilities and then develop personal action plans to close gaps. I guide a “rising star” as she fills a new leadership role, leads her team and executes growth plans. I ask questions, offer input, and help mentees develop growth plans during their hourly weekly coaching sessions.
Our Thinking on Growing Talent
Taking the Path of Least Resistance
Human beings love the path of least resistance. We want the easy route to success, fame, wealth or power. Time and effort are for chumps. Managing partners want a brand like Apple. Practice leaders want super-charged growth—today. Business developers want...
Lessons from a Life in Marketing Leadership
This past week I said, “Happy retirement!” to the best manager and leader with whom I have ever had the pleasure to work, Nancy Pechloff at Andersen. I refer to my time working with her as my “karate kid” days. The things she taught me have become such a part of who I...
You Have Odd Personality Strengths
This past week Gallup gave me an opportunity to download the details of the StrengthsFinder™ test I took several years ago. When I originally completed the test while reading Now, Discover Your Strengths, the test only offered insights into my Top 5 of 34 strengths. I...