Rising Star Coaching

It takes a strategic marketing leader to develop a strategic marketing leader.

Low expectations kill marketing’s potential and value, so very few professional services marketing teams are high performing.

Getting the right people on the bus is a core capability of an exceptional professional services firm.

My clients often have smart, motivated and gifted people in their nascent marketing teams. They are professionals who are quick learners, great project managers, and ambitious team members, but they are people who simply do not have the experience and skills to fill strategic marketing roles.

“To get others to come into our way of thinking, we must go over to theirs; and it is necessary to follow, in order to lead.”

William Hazlitt

My Point of View

Marketing teams that perform moderately well are often liked, but they are rarely respected.

Leaders with high expectations create high performance. They demand that marketers think like business people—not communicators—that they take risks and that they never stop striving to be the best.

Respect is an outcome of high performance and it must be earned.

Prudent Pedal’s Value

You need a strategic marketing leader to develop a strategic marketing leader.

The messiness of professional services marketing can only be overcome through a strategic leadership mindset enabled by crystal clear expectations, daily feedback, and an atmosphere of trust. I have developed exceptional teams around the globe at the world’s top firms. I can do the same for you.

“I really appreciated how positive Jeff was with our team. I think encouragement and positivity keep people motivated during challenging times. I think others across the organization took note of Jeff’s approach and followed his lead.”
Scott Swanson

VP, Business Transformation, Banc of California

Strategic Marketing Coach

As a strategic marketing coach, I assess performance gaps around strategic, high-performance capabilities and then develop personal action plans to close gaps. I guide a “rising star” as she fills a new leadership role, leads her team and executes growth plans.  I ask questions, offer input, and help mentees develop growth plans during their hourly weekly coaching sessions.

Our Thinking on Growing Talent

 

Lessons from a Life in Marketing Leadership

This past week I said, “Happy retirement!” to the best manager and leader with whom I have ever had the pleasure to work, Nancy Pechloff at Andersen. I refer to my time working with her as my “karate kid” days. The things she taught me have become such a part of who I...

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You Have Odd Personality Strengths

You Have Odd Personality Strengths

This past week Gallup gave me an opportunity to download the details of the StrengthsFinder™ test I took several years ago. When I originally completed the test while reading Now, Discover Your Strengths, the test only offered insights into my Top 5 of 34 strengths. I...

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The Best Marketing Job in the World

The Best Marketing Job in the World

On the latest Rattle and Pedal podcast, Jason Mlicki and I wrapped up a series on “Stupid Sh*t Marketing Should NOT Do” and how professionals could move from checking boxes off that list to, instead, checking boxes off of my list of “Smart Sh*t Marketing Should Do.”...

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Raise your expectations, raise your performance.

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