Rising Star Coaching

It takes a strategic marketing leader to develop a strategic marketing leader.

Low expectations kill marketing potential and value, so very few professional services marketing teams are high performing.

Getting the right people on the bus is a core capability of an exceptional professional services firm.

My clients often have smart, motivated and gifted people in their nascent marketing teams. They are professionals who are quick learners, great project managers, and ambitious team members, but they are people who simply do not have the experience and skills to fill strategic marketing roles.

“To get others to come into our way of thinking, we must go over to theirs; and it is necessary to follow, in order to lead.”

William Hazlitt

My Point of View

Marketing teams that perform moderately well are often liked, but they are rarely respected.

Leaders with high expectations create high performance. They demand that marketers think like business people—not communicators—that they take risks and that they never stop striving to be the best.

Respect is an outcome of high performance and it must be earned.

Prudent Pedal’s Value

You need a strategic marketing leader to develop a strategic marketing leader.

The messiness of professional services marketing can only be overcome through a strategic leadership mindset enabled by crystal clear expectations, daily feedback, and an atmosphere of trust. I have developed exceptional teams around the globe at the world’s top firms. I can do the same for you.

“I really appreciated how positive Jeff was with our team. I think encouragement and positivity keep people motivated during challenging times. I think others across the organization took note of Jeff’s approach and followed his lead.”

Scott Swanson

VP, Business Transformation, Banc of California

Strategic Marketing Coach

As a strategic marketing coach, I assess performance gaps around strategic, high-performance capabilities and then develop personal action plans to close gaps. I guide a “rising star” as she fills a new leadership role, leads her team and executes growth plans.  I ask questions, offer input, and help mentees develop growth plans during their hourly weekly coaching sessions.

There are two Marketing Schools of Thought in Professional Services.

The one your firm has chosen is delivering your current results. Do you know to which one your firm belongs?

The Generous Act of Marketing

For the past 20 years, the B2C marketing profession has been moving in the direction of professional services. These consumer-focused companies are finally learning what professional services firms have known for decades—dare I say centuries. Sales and Marketing are...

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Your Most Common Misperception

Whether working with a client or hiring a new marketing team member, there is a single question that tells me most of what I need to know to help a client or hire a team member. Before you read any further, write down the answer to these questions: 1. What is the most...

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How to Get Sh*t Done in a BS of PS Culture

I received an email from a talented, self-described Young Turk marketer named Cannon. He was frustrated, exhausted, and struggling to overcome several onerous Sales and Marketing impediments at his firm. His question had multiple parts, but I’ll address just one here:...

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Raise your expectations, raise your performance.

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