Rising Star Coaching
It takes a strategic marketing leader to develop a strategic marketing leader.
Low expectations kill marketing potential and value, so very few professional services marketing teams are high performing.
Getting the right people on the bus is a core capability of an exceptional professional services firm.
My clients often have smart, motivated and gifted people in their nascent marketing teams. They are professionals who are quick learners, great project managers, and ambitious team members, but they are people who simply do not have the experience and skills to fill strategic marketing roles.
“To get others to come into our way of thinking, we must go over to theirs; and it is necessary to follow, in order to lead.”
My Point of View
Marketing teams that perform moderately well are often liked, but they are rarely respected.
Leaders with high expectations create high performance. They demand that marketers think like business people—not communicators—that they take risks and that they never stop striving to be the best.
Respect is an outcome of high performance and it must be earned.
Prudent Pedal’s Value
You need a strategic marketing leader to develop a strategic marketing leader.
The messiness of professional services marketing can only be overcome through a strategic leadership mindset enabled by crystal clear expectations, daily feedback, and an atmosphere of trust. I have developed exceptional teams around the globe at the world’s top firms. I can do the same for you.
“I really appreciated how positive Jeff was with our team. I think encouragement and positivity keep people motivated during challenging times. I think others across the organization took note of Jeff’s approach and followed his lead.”
Strategic Marketing Coach
As a strategic marketing coach, I assess performance gaps around strategic, high-performance capabilities and then develop personal action plans to close gaps. I guide a “rising star” as she fills a new leadership role, leads her team and executes growth plans. I ask questions, offer input, and help mentees develop growth plans during their hourly weekly coaching sessions.
Featured Marketing Strategy Resource
A firm will always underperform its growth potential until it gets focused on its growth priorities.
Having limited marketing resources means having to make difficult choices about where to invest.
Not choosing leads to dabbling in marketing; squandering your growth investments, and putting your firm at a competitive disadvantage.
Who owns growth decisions in your firm? Confusion often reigns in professional firms about who makes decisions that affect a firm's growth. Is it the leadership team, practices, geographies, individual partners, BD, or marketing? Not knowing creates sub-optimal...read more
As firms finalize accounting of last year’s performance, sort through bonuses and deliver employee reviews, partners are turning their sights to this year’s revenue bogey. Many are wondering where the revenue is going to come from and turning to their marketing...read more
My marketing education began before kindergarten, but I "officially" began working in my family’s auto parts business when I was thirteen years old. By working in our company’s many stores over the years, I came to appreciate the business, our employees and our...read more