Rising Star Coaching
It takes a strategic marketing leader to develop a strategic marketing leader.
Low expectations kill marketing potential and value, so very few professional services marketing teams are high performing.
Getting the right people on the bus is a core capability of an exceptional professional services firm.
My clients often have smart, motivated and gifted people in their nascent marketing teams. They are professionals who are quick learners, great project managers, and ambitious team members, but they are people who simply do not have the experience and skills to fill strategic marketing roles.
“To get others to come into our way of thinking, we must go over to theirs; and it is necessary to follow, in order to lead.”
William Hazlitt
My Point of View
Marketing teams that perform moderately well are often liked, but they are rarely respected.
Leaders with high expectations create high performance. They demand that marketers think like business people—not communicators—that they take risks and that they never stop striving to be the best.
Respect is an outcome of high performance and it must be earned.
Prudent Pedal’s Value
You need a strategic marketing leader to develop a strategic marketing leader.
The messiness of professional services marketing can only be overcome through a strategic leadership mindset enabled by crystal clear expectations, daily feedback, and an atmosphere of trust. I have developed exceptional teams around the globe at the world’s top firms. I can do the same for you.
“I really appreciated how positive Jeff was with our team. I think encouragement and positivity keep people motivated during challenging times. I think others across the organization took note of Jeff’s approach and followed his lead.”
Scott SwansonStrategic Marketing Coach
As a strategic marketing coach, I assess performance gaps around strategic, high-performance capabilities and then develop personal action plans to close gaps. I guide a “rising star” as she fills a new leadership role, leads her team and executes growth plans. I ask questions, offer input, and help mentees develop growth plans during their hourly weekly coaching sessions.
There are two Marketing Schools of Thought in Professional Services.
The one your firm has chosen is delivering your current results. Do you know to which one your firm belongs?
Buyer Persona Shortcomings
Has your firm’s marketing team developed “personas” yet? If you haven’t, please don’t. If you have, please throw them out. I have always had a distaste for the “persona” craze that has gripped marketing during the “content marketing” fad. Sure, I get that writing a...
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PODCAST: Responding to the Threat of Content Marketing
In Episode 3, Responding to the Threat of Content Marketing, Jason and I tackle the approaches professional services firms can use—must use—to defend themselves from the SaaS onslaught and the commodification of "proprietary" intellectual capital. Most firms think of...
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Introducing the Rattle and Pedal podcast
Does the world really need another podcast? It does if it confronts the “BS of Professional Services.” That’s exactly what Jason Mlicki of Rattleback and I are doing with our new podcast, Rattle & Pedal™, conceived last year and launching today Jason and I refused...
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