Why I Created Prudent Pedal
My life took a 180-degree turn in my early thirties.
Up to that point, my life’s charge was to become the third-generation CEO of my family’s chain of auto parts stores. The company was started from my immigrant grandfather’s car trunk during the depression and built by my father and uncle after their father’s premature death. I played in our stores from the moment I could walk and began officially working in them at thirteen.
As part of my professional development after college, l sold software for a Silicon Valley software company and managed purchasing operations for a mega parts operation a state away. Five years later, I rejoined the family business and began graduate school.
As I completed my MBA at Saint Louis University, it all came to an end.
What happened next?
Founder & CEO
My teams and strategies have helped the world’s top professional services firms achieve industry-leading growth rates, optimize marketing investment and maximize brand value. I worked with exceptional teams as the SVP of Marketing at Genworth Financial, the Global Marketing Leader at Hewitt Associates, and in senior roles at Towers Perrin and Andersen. AND, I can never forget my “Karate Kid” time selling spark plugs and software in the auto parts business. It turned a brat into a businessman.
I earned an M.B.A. from Saint Louis University and a B.S. in Marketing from Illinois State University. I sit on the advisory board of the Salvation Army and help individuals going through a tough stage of life as a Stephen Ministry leader.
I married up and have three incredible kids adopted from Guatemala. When not working, I am reading a book, perfecting my “pedal stroke” with my Tower Racing cycling teammates, helping my wife manage our 2 dogs and 2 cats or soaking up the remaining time I have with my soon-to-be college-bound kids.
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