Fractional CMO for Professional Services

Marketing that delivers strategic impact—now.

Have you ever wished that there was a faster less painful way to drive predictable growth?

You probably know what needs to be done, but can’t get it all aligned:

  • Move upstream to larger clients and engagements
  • Cross-sell all your firm’s services
  • Identify new, high-potential markets
  • Allocate marketing investments for the highest ROI
  • Increase selling effectiveness and productivity
  • Develop stronger lead generation capability
  • Tell your firm’s “story” in all its growing complexity, more simply and consistently to open up opportunities for everyone

I can get you and your team there.

As your Fractional CMO, I develop a more strategic approach to sales and marketing that sets your growth strategy in motion.

I personally advise and coach a small group of clients to expand reach, drive predictable revenue, and increase strategic impact. 

What do I do?

STRATEGY

  • Driving Marketing & brand strategy for the firm and practices
  • Partnering with CEO & executive team on strategic initiatives
  • Leading the intellectual capital strategy & innovation

TALENT

  • Increasing sales and marketing alignment & productivity
  • Establishing KPIs and driving performance
  • Serving as the voice of the customer
  • Determining which marketing strategies and tactics are best to meet your goals

LEADERSHIP

  • Leading the marketing department and developing the team
  • Hiring and onboarding new team members
  • Managing agency & vendor relationships
  • Advising the CEO on marketing and branding related issues and opportunities

As fractional CMO, Jeff contributed far more to the organization than we could have dared to ask.

He stepped in and led the marketing team as if he had been there for years, serving as mentor to support their professional development; he successfully ran and improved the marketing processes during a series of high pressure and time-sensitive work supporting several large software releases; he provided strategic consultative guidance to the management team; and he served as a very helpful sounding board for all kinds of topics for colleagues from every function.

Stratford Dick

Head of Product Management, Autosoft DMS

How I Do It

We work together to pull the levers that enable your firm to deliver above-industry growth rates, reduce sales cycle time, and deliver a differentiated client experience.

I’ve sat in the Marketing leadership hot seat at some world’s leading firms including Andersen, Hewitt, and Towers Perrin. I’ve helped brand, grow, and enhance the performance of firms, practices, and people. I’ve worked with global thought leaders, developed world-class solutions, and marketed services to c-level executives around the world.

I can apply that level of expertise to your firm and set your growth strategy in motion—today.

 

Prudent Pedal Professional Services Growth Model

 Frequently Asked Questions About Fractional CMO Services

What are the benefits of a Fractional CMO?

By hiring a fractional CMO, firms can access the best thinking and practices of leading firms, gain operational flexibility, and better manage budgets and priorities.

Here are some other considerations:

1. Cost savings: The fractional framework adds C-suite level experience and perspective to your team, without the comp package that accompanies a full-time senior leadership role. The average salary of CMOs in New York and Silicon Valley is $270,000+. In Chicago, the average is $245,000. And, this is before benefits, options, and perks. Hiring a fractional CMO gives you the benefit of having an executive-level marketing expert at a fraction of the cost.

2. Strategic Spend: Many companies spend a large portion of their spend hiring someone senior on a full-time basis to do their marketing strategy, only to have that person spend 80% of their time executing. If your marketing leader is posting to social media, writing copy, or designing graphics – you’ve got an overpaid marketing coordinator on your team. By strategically breaking up your spend you can have both a marketing leader and a marketing executor (or many)

3. Fresh Perspective: A CMO who serves multiple industries can bring ideas and proven tactics from one industry to another.

What situations are Fractional CMO services best for?

Here are some scenarios that a Fractional CMO makes sense:

  1. Fractional CMO

You’re not ready for a full-time CMO (you either don’t have the budget or the work to justify it), but you know that you require that level of expertise to guide your strategy and team. 

 2. Interim CMO

Your company needs a temporary marketing leader while you hire a permanent VP of Marketing or CMO.

 3. Turnaround CMO

If you need to “fix” an under-performing marketing team quickly. 

 4. Spin-out CMO

Pulling off a major transaction or carve-out and need to both strategic marketing input on the business and to build a marketing team fast.

5. Coaching CMO

You have a capable marketing person but they just don’t have the strategic chops you need yet. Bringing on a fractional CMO to serve in a coaching/advisory role can help him/her think more strategically, develop leadership abilities, and make better decisions.

What level of marketing budget do I need to hire a Fractional CMO?

Generally, Fractional CMO services require a departmental marketing budget, including costs of staff, as well as marketing initiatives, of $200,000.

What are your fees?

Fees are value-based and vary depending on client size and complexity. Fractional CMO packages start at $5K per month. 

What does Fractional mean?

Fractional means that multiple non-competing companies share me as their Chief Marketing Officer (CMO).

What if I don't have a marketing team?

This is a common problem for many of my clients. Good marketing talent is difficult to find and retain. I’ll help you craft job descriptions and hire for in-house positions, or identify agency and freelance partners to fill immediate voids. I have an extensive network of marketing experts, agencies, and vendors that I can recommend.

What industries/firms do you work with?

I specialize in professional/business services and SaaS. Our clients sell sophisticated solutions to sophisticated buyers through complex buying cycles. Their markets are competitive, demanding, and dynamic. Their employees are intelligent, driven, and client-centric. Their organizational structures are matrixed and geographically dispersed.  

We do NOT work with law firms.

Is a Fractional CMO right for your firm?

Pin It on Pinterest