10 Questions Prudent Firms Ask Themselves  [infographic]

Contrary to popular misunderstanding, prudence has nothing to do with playing it safe—quite the contrary. Prudence most often demands that we make more courageous choices than conventional wisdom and business mindsets would lead us to take. It is easy to judge what is “good” and what is “bad.” Prudence judges what is “best.”

Prudent firms live by a different code.

While “What is our Why? is an important question, prudent firms ask themselves a more vital set of questions.