The Two Marketing Schools of Thought [Infographic]

The school you belong to is delivering your firm’s current results.  Have you chosen the right one?

The Marketing Schools differ in:

  • Mindset
  • Purpose
  • Objectives
  • Approaches
  • Skills
  • Metrics


  • If you’ve built the Marketing organization capable of delivering the results you really want
  • If your marketer’s school of thought is aligned with your leadership team’s school
  • If you’ve over- or under-hired for the results you desired or are currently achieving
  • If it is time to change your school and expectations of Marketing


Most important, determine if your marketing function has achieved its potential and is maximizing the ROI of your investment.