The Two Marketing Schools of Thought [Infographic]
The school you belong to is delivering your firm’s current results. Have you chosen the right one?
The Marketing Schools differ in:
- If you built the marketing org. capable of delivering the results you really want.
- If your marketer’s school of thought is aligned with your leadership team’s school.
- If you over- or under-hired for the results you desired or are currently achieving.
Most important, determine if your marketing function has achieved its potential and is maximizing the ROI of your investment.
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