The Two Marketing Schools of Thought [Infographic]
The school you belong to is delivering your firm’s current results. Have you chosen the right one?
The Marketing Schools differ in:
- Mindset
- Purpose
- Objectives
- Approaches
- Skills
- Metrics
Determine:
- If you’ve built the Marketing organization capable of delivering the results you really want
- If your marketer’s school of thought is aligned with your leadership team’s school
- If you’ve over- or under-hired for the results you desired or are currently achieving
- If it is time to change your school and expectations of Marketing