Building the Optimal Marketing Organization

AAM Summit 2018

Building the Optimal Marketing Organization

A practical and actionable guide to building the best marketing function for YOUR firm–not your competitor’s.

The Two Marketing Schools of Thought

The school you belong to is delivering your firm’s current results.  Have you chosen the right one?

Marketing Capability Gap Assessment

Does your firm have the marketing capability required to get your firm or practice where you want to go?

Marketing Priorities Map

Marketing can choose from 1-4 priority areas. This map helps you identify yours.

Marketing Metrics Map

You will have a primary marketing objective and all metrics should support it. How do you keep Marketing focused on its role in achieving your objectives?

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