Building the Optimal Marketing Organization
AAM Summit 2018
Building the Optimal Marketing Organization
A practical and actionable guide to building the best marketing function for YOUR firm–not your competitor’s.
The Two Marketing Schools of Thought
The school you belong to is delivering your firm’s current results. Have you chosen the right one?
Marketing Capability Gap Assessment
Does your firm have the marketing capability required to get your firm or practice where you want to go?
Marketing Priorities Map
Marketing can choose from 1-4 priority areas. This map helps you identify yours.
Marketing Metrics Map
You will have a primary marketing objective and all metrics should support it. How do you keep Marketing focused on its role in achieving your objectives?
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