10 Reasons Why Partners Don’t Understand Marketing

One of my more popular and controversial blog posts is “Why Your Marketer Doesn’t Understand Your Firm’s Business.” The title alienates marketers before they get to the first sentence. It satisfies partners because it recognizes what they might think but would never...

Are Your Efforts Delivering the Results You Want?

This week two disparate events converged in my mind to provide some useful advice to professional services firms wanting to grow. The first event was the release of a professional services “high growth” benchmarking study. I’m not a fan of this report because I think...

Choose Your Value Proposition Words Carefully

Professional services attract some of the best and brightest people in business. We matriculate to top schools and graduate at the top of our classes. We are star athletes, cheerleaders, debaters, musicians, student council members, and more. We are competitive,...

Where Do You Hire the Best Professional Services Marketers?

Planning on hiring a marketer? Finding the right person for the job can be a challenge any time you hire, so I’m going to make this easier for you. If you’re a firm that belongs to the Growth Marketing School of Thought, then don’t look for a great marketer at another...

The Purpose of a Leader

In my 20 years working with some of the world’s top professional services firms, I have seen firms fly high and I have watched firms crash and burn. All the firms had highly educated people, great client relationships, and money coming in the door, but so many of them...

Prudent Guides and White Papers

All firms reach this place.

The capability, service or consulting model that built your brand becomes commoditized, trite or simply out of fashion. You’ve stopped growing and redesigning your logo isn’t going to fix it.

Here’s how to get growing again.

A firm underperforms its growth potential until it gets focused on its  priorities.

Having limited marketing resources means having to make difficult choices about where to invest.

Not choosing leads to dabbling; squandering your growth investments, and putting your firm at a competitive disadvantage.

Are you allocating marketing investments to be fair or to drive growth?

You can’t do both.

Get your guide to a more intelligent and effective way to allocate your precious marketing dollars.

As a former marketing leader, I have helped rebrand some of the world’s top consulting firms. I learned a lot from my mistakes along the way.

The 20 Biggest Brand Mistakes Firms Make (and How to Avoid Them) is written for firm leaders to help you avoid mistakes professional services service firms repeatedly make with one of their most precious assets.

 

Podcasts

Evaluating Growth Opportunities with David Rhoads, Managing Partner, Farenheit Consulting

by Jeff McKay | The Prudent Podcast

Lead Nurturing with partners Chris Aitken & Paul Gladen from Muzeview

by Jeff McKay | The Prudent Podcast

There are two Marketing Schools of Thought in Professional Services.

The one your firm has chosen is delivering your current results. Did you choose the right school?

Videos

Stop focusing on logos, colors, and taglines.

Building a brand takes time—and starts from the inside. With the right marketing strategy, you take the first steps to meaningful growth.

Free Strategic Marketing Tools

Popular Articles

The Purpose of a Leader

In my 20 years working with some of the world’s top professional services firms, I have seen firms fly high and I have watched firms crash and burn. All the firms had highly educated people, great client relationships, and money coming in the door, but so many of them...

read more
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