Prudent Guides and White Papers
All firms reach this place.
The capability, service or consulting model that built your brand becomes commoditized, trite or simply out of fashion. You’ve stopped growing and redesigning your logo isn’t going to fix it.
Here’s how to get growing again.
A firm underperforms its growth potential until it gets focused on its priorities .
Having limited marketing resources means having to make difficult choices about where to invest.
Not choosing leads to dabbling; squandering your growth investments, and putting your firm at a competitive disadvantage.
Are you allocating marketing investments to be fair or to drive growth?
You can’t do both.
Get your guide to a more intelligent and effective way to allocate your precious marketing dollars.
As a former marketing leader, I have helped rebrand some of the world’s top consulting firms. I learned a lot from my mistakes along the way.
The 20 Biggest Brand Mistakes Firms Make (and How to Avoid Them) is written for firm leaders to help you avoid mistakes professional services service firms repeatedly make with one of their most precious assets.
Podcasts
Evaluating Growth Opportunities with David Rhoads, Managing Partner, Farenheit Consulting
Lead Nurturing with partners Chris Aitken & Paul Gladen from Muzeview
There are two Marketing Schools of Thought in Professional Services.
The one your firm has chosen is delivering your current results. Did you choose the right school?
Videos
Stop focusing on logos, colors, and taglines.
Building a brand takes time—and starts from the inside. With the right marketing strategy, you take the first steps to meaningful growth.
Free Strategic Marketing Tools
Popular Articles
Choose Your Value Proposition Words Carefully
Professional services attract some of the best and brightest people in business. We matriculate to top schools and graduate at the top of our classes. We are star athletes, cheerleaders, debaters, musicians, student council members, and more. We are competitive,...
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Where Do You Hire the Best Professional Services Marketers?
Planning on hiring a marketer? Finding the right person for the job can be a challenge any time you hire, so I’m going to make this easier for you. If you’re a firm that belongs to the Growth Marketing School of Thought, then don’t look for a great marketer at another...
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The Purpose of a Leader
In my 20 years working with some of the world’s top professional services firms, I have seen firms fly high and I have watched firms crash and burn. All the firms had highly educated people, great client relationships, and money coming in the door, but so many of them...
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Are You Building the Reputation You Really Want?
I advise my coaching clients to ask others a peculiar and uncomfortable question for feedback:
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How much should a professional services firm spend on marketing?
This is one of the most popular questions asked among practice leaders and marketers in professional services. An agency colleague told me recently that the correct answer from most marketers is always “more.” Yet, most partners and busines…
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Fear and Life Inside the Professional Services Firm
Let’s take a little test about an unseen driver of your firm’s culture and performance.
I am going to give you a list of adjectives that describe you. When you get to one that puts a lump in your throat, makes you sigh, or triggers you to …