Prudent Guides and White Papers
All firms reach this place.
The capability, service or consulting model that built your brand becomes commoditized, trite or simply out of fashion. You’ve stopped growing and redesigning your logo isn’t going to fix it.
Here’s how to get growing again.
A firm underperforms its growth potential until it gets focused on its priorities.
Having limited marketing resources means having to make difficult choices about where to invest.
Not choosing leads to dabbling; squandering your growth investments, and putting your firm at a competitive disadvantage.
Are you allocating marketing investments to be fair or to drive growth?
You can’t do both.
Get your guide to a more intelligent and effective way to allocate your precious marketing dollars.
As a former marketing leader, I have helped rebrand some of the world’s top consulting firms. I learned a lot from my mistakes along the way.
The 20 Biggest Brand Mistakes Firms Make (and How to Avoid Them) is written for firm leaders to help you avoid mistakes professional services service firms repeatedly make with one of their most precious assets.
Podcasts
Does the world need another podcast?
It does if that podcast confronts the “BS of PS.”
Rattle and Pedal, hosted by Jeff McKay and Jason Mlicki, offers divergent thinking on growing professional services firms. Be prepared for an unorthodox exchange on life in professional services.
Evaluating Growth Opportunities with David Rhoads, Managing Partner, Farenheit Consulting
Lead Nurturing with partners Chris Aitken & Paul Gladen from Muzeview
Infographics
There are two Marketing Schools of Thought in Professional Services.
The one your firm has chosen is delivering your current results. Did you choose the right school?
If you’re a practice leader or partner, one of your primary goals is hitting your number.
Improve your chances of hitting it by not asking marketing to do these 20 things that waste time and resources. Free them up so they can get to more demanding, and more valuable, work.
It’s always a good time to identify your ideal client.
Some companies wait until they have stopped growing and need to painfully retrench. Others do it when they are king of the hill and have the luxury of excessive demand.
It doesn’t matter when; just makes sure you do it.
Videos
Stop focusing on logos, colors, and taglines.
Building a brand takes time—and starts from the inside. With the right marketing strategy, you take the first steps to meaningful growth.
Free Strategic Marketing Tools
Popular Articles
Introducing the Rattle and Pedal podcast
Does the world really need another podcast? It does if it confronts the “BS of Professional Services.” That’s exactly what Jason Mlicki of Rattleback and I are doing with our new podcast, Rattle & Pedal™, conceived last year and launching today Jason and I refused...
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How to Identify Your Ideal Client
If you want to grow faster, If you want to be more profitable, If you want to differentiate your company, If you want to deliver exceptional service, If you want to take the single action that would have the greatest impact on your firm, then, you need to Identify...
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10 Reasons Why Partners Don’t Understand Marketing
One of my more popular and controversial blog posts is “Why Your Marketer Doesn’t Understand Your Firm’s Business.” The title alienates marketers before they get to the first sentence. It satisfies partners because it recognizes what they might think but would never...
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Are Your Efforts Delivering the Results You Want?
This week two disparate events converged in my mind to provide some useful advice to professional services firms wanting to grow. The first event was the release of a professional services “high growth” benchmarking study. I’m not a fan of this report because I think...
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Choose Your Value Proposition Words Carefully
Professional services attract some of the best and brightest people in business. We matriculate to top schools and graduate at the top of our classes. We are star athletes, cheerleaders, debaters, musicians, student council members, and more. We are competitive,...
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Where Do You Hire the Best Professional Services Marketers?
Planning on hiring a marketer? Finding the right person for the job can be a challenge any time you hire, so I’m going to make this easier for you. If you’re a firm that belongs to the Growth Marketing School of Thought, then don’t look for a great marketer at another...
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