Prudent Guides and White Papers
A firm underperforms its growth potential until it gets focused on its priorities.
Having limited marketing resources means having to make difficult choices about where to invest.
Not choosing leads to dabbling; squandering your growth investments, and putting your firm at a competitive disadvantage.
Are you allocating marketing investments to be fair or to drive growth?
You can’t do both.
Get your guide to a more intelligent and effective way to allocate your precious marketing dollars.
As a former marketing leader, I have helped rebrand some of the world’s top consulting firms. I learned a lot from my mistakes along the way.
The 20 Biggest Brand Mistakes Firms Make (and How to Avoid Them) is written for firm leaders to help you avoid mistakes professional services service firms repeatedly make with one of their most precious assets.
Evaluating Growth Opportunities with David Rhoads, Managing Partner, Farenheit Consulting
Lead Nurturing with partners Chris Aitken & Paul Gladen from Muzeview
Stop focusing on logos, colors, and taglines.
Building a brand takes time—and starts from the inside. With the right marketing strategy, you take the first steps to meaningful growth.
In my last post, I began a series on the 10 Questions Prudent Firms Ask Themselves. Question 1: Who do we want to become? asks us to order our lives because our lives are shaped by what we live for. Question 2 now asks us What are our goals? in order to...read more
Who do we want to become? This is the first question prudent firms and leaders ask themselves. They ask this profound question to order their lives. Answering the question provides clarity about the legacy a firm will leave behind, including how the firm, its people,...read more
In Episode 3, Responding to the Threat of Content Marketing, Jason and I tackle the approaches professional services firms can use—must use—to defend themselves from the SaaS onslaught and the commodification of "proprietary" intellectual capital. Most firms think of...read more
Does the world really need another podcast? It does if it confronts the “BS of Professional Services.” That’s exactly what Jason Mlicki of Rattleback and I are doing with our new podcast, Rattle & Pedal™, conceived last year and launching today Jason and I refused...read more
If you want to grow faster, If you want to be more profitable, If you want to differentiate your company, If you want to deliver exceptional service, If you want to take the single action that would have the greatest impact on your firm, then, you need to Identify...read more
One of my more popular and controversial blog posts is “Why Your Marketer Doesn’t Understand Your Firm’s Business.” The title alienates marketers before they get to the first sentence. It satisfies partners because it recognizes what they might think but would never...read more