Privacy Policy

UPDATED 5/24/2018

The Privacy Policy below governs your account and any information you provide on this site.


  1. Overview
  2. Information We Collect
  3. Our Use and Disclosure of Information
  4. Information Security
  5. Accessing and Changing Your Information
  6. Contacting Us




  1. Overview


In order to operate the website (“Site”) and to provide you with various services available through the Site, Prudent Pedal, Ltd and/or (collectively “we” or “us”) occasionally may ask you to provide us with personal information about your company or yourself. This Privacy Policy describes the information we collect and how we use that information. Prudent Pedal, Ltd. and take the privacy of your personal information very seriously and will use your information only in accordance with the terms of this Privacy Policy. We will not sell or rent your personally identifiable information or a list of our customers to third parties. However, as described in more detail in Part C below, there are circumstances in which some of your information will be shared with third parties, under strict restrictions, so it is important for you to review this Privacy Policy. This Privacy Policy applies to all services that are hosted on the Site.


By submitting information to and using the Site you accept this Privacy Policy and expressly consent to our use and disclosure of your personal information in the manner described in this Privacy Policy. This Privacy Policy will take effect on September 1, 2017. This Privacy Policy was last updated on September 1, 2017.


Please note that your personal information will be stored and/or processed on our computers in the United States or on those of our marketing partner, ActiveCampaign. You can access ActiveCampaign’s Privacy Policy. The laws on holding personal data in the United States may be less stringent than the laws of your country but and Prudent Pedal, Ltd will hold and transmit your personal information in a safe, confidential and secure environment. If you object to your personal information being transferred or used as described in this Privacy Policy, please do not submit any information to


Notification of Changes

This policy may be revised over time as new features are added to the or as we incorporate suggestions from our customers. If we are going to use or disclose your personally identifiable information in a manner materially different from that stated at the time we collected the information, you will have a choice as to whether or not we use or disclose your information in this new manner. Any material changes will be effective only after we provide you by e-mail with at least 30 days’ notice of the amended Privacy Policy (if you fail to provide or Prudent Pedal, Ltd. with current email address information or we cannot otherwise contact you via the email information we have on file, you will not be contacted to notify you of the amended Policy and your personal information will not be used or disclosed in this new manner).

We will post any amended Privacy Policy prominently on our Web site so that you can always review what information we gather, how we might use that information, and whether we will disclose it to anyone. Please check the Site at any time for the most current version of our Privacy Policy. Site may include links to third-party Web sites. These sites are governed by their own privacy statements, and and Prudent Pedal, Ltd. is not responsible for their operations, including but not limited to their information practices. Users submitting information to or through these third-party websites should review the privacy statement of these sites before providing them with personally identifiable information.


A Special Note About Children. Children are not eligible to use our service and we ask that minors (under the age of 18) do not submit any personal information to us or use the service.




 2.  Information We Collect


Required Information

To register or requisition additional information on the Site or from Prudent Pedal, Ltd, you must provide your basic contact information (e.g. email address and )name. In some circumstances, we will request information about your company or role in order to provide more relevant content.

When you purchase applications or services from or Prudent Pedal, Ltd. (“Services”), you must provide your billing information.


Web Site Traffic Information

Because of the way that World Wide Web communication standards work, when you arrive at or leave the Site, we automatically receive the Web address of the site that you came from or are going to. We may also collect information on which pages of our Site you visit while you are on the Site, the type of browser you use and the times you access our Site. We use this information only to try to understand our customers’ preferences better and to manage the load on our servers, so as to improve our service and your experience with


Our Use of “Cookies” and “Web Beacons”

“Cookies” and “Web Beacons” are small files of data that reside on your computer and allow us to recognize you as a customer if you return to the Site using the same computer and browser. We send a “session cookie” or “web beacon” to your computer if and when you log into or visit These cookies and web beacons allow us to recognize you if you visit multiple pages on our site during the same session so that you don’t need to re-enter information multiple times. Once you log out or close your browser, these session cookies expire and no longer have any effect.


Google Analytics

We use a tool called “Google Analytics” to collect information about the use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use (as amended for government websites) and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.


Customer Service Correspondence

If you send us correspondence, including e-mails and faxes, we retain such information in the records of your account. We will also retain customer service correspondence and other correspondence from to you. We retain these records in order to measure and improve our customer service, and for other potential fraud or violation matters. We may, over time, delete these records if permitted by law.




3. Our Use and Disclosure of Information


We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us.

We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to transmit a file in order to process your request for information or services.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this Privacy Policy.


Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.


Internal Uses

We collect, store and process your personal information on servers located in the United States. We use the information we collect about you in order 1) to provide our services, 2) to provide customer service, 3) to providing additional information about our products and services, partners, promotions and events, and 4) to improve our Site, products and services.

We give access to individually identifiable information about our users only to those employees who require it to provide specific applications or services to you.


Disclosure to Third Parties and Prudent Pedal, Ltd. will not share, sell, rent or trade any of your personally identifiable information to third parties and will not share any of your personally identifiable information with third parties except in the limited circumstances described below, or with your express permission.


We disclose information that we in good faith believe is appropriate to cooperate in investigations of fraud or other illegal activity.

We disclose information in response to a subpoena, warrant, court order, levy, attachment, an order of a court-appointed receiver or other comparable legal process, including subpoenas from private parties in a civil action.

As with any other business, it is possible that or Prudent Pedal, Ltd. in the future could merge with or be acquired by another company. If such an acquisition occurs, the successor company would have access to the information maintained by us, including customer account information, but would continue to be bound by this Privacy Policy unless and until it is amended as described in Section A above. 

We share your information with our parent, subsidiaries and joint ventures to help coordinate the services we provide to you, enforce our terms and conditions, and promote trust and safety.


Our Contacts with and Prudent Pedal, Ltd. Customers

We may communicate with users on a regular basis via telephone, letter or e-mail to provide requested services. We may use your e-mail address to confirm your requests for information or services, to send you notices about our products and services, and to send notices and other disclosures required by law. Generally, users cannot opt out of these communications, but they will be primarily informational in nature rather than promotional.

In connection with independent audits of our financial statements and operations, the auditors may seek to contact a sample of our customers to confirm that our records are accurate. However, these auditors cannot use personally identifiable information for any secondary purposes.


Your Use of Information and Our Services and Prudent Pedal, Ltd does not tolerate spam. Therefore, without limiting the foregoing, you may not use the email of or Prudent Pedal, Ltd or any other email address you obtain through our services for any purpose other than for direct business Company-to-client purposes without our express consent. We strictly enforce our Anti-Spam Policy! To report or Prudent Pedal, Ltd-related spam to us, please contact us at (708) 261-6100.




4. Information Security

Information Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. and Prudent Pedal, Ltd are committed to handling your customer information with high standards of information security. While we use encryption to protect sensitive information transmitted online, we also protect your information offline. We restrict access to your personally identifiable information to employees who need to know that information in order to provide products or services to you. We maintain physical, electronic and procedural safeguards that comply with federal regulations, if any, to guard your nonpublic personal information. We test our security systems regularly. The computers/servers in which we store personally identifiable information are kept in a secure environment.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.





 5. Your Information


We update your personal data with information you provide when you request information or downloads. Changes are made as you modify the data you provide. You can close your account through the Site. If you close your account, we will mark your account in our database as “Closed,” but will keep your account information in our database. This is necessary in order to deter fraud, by ensuring that persons who try to commit fraud will not be able to avoid detection simply by closing their account and opening a new account. However, if you close your account, your personally identifiable information will not be used by us for any further purposes, nor sold or shared with third parties, except as necessary to prevent fraud and assist law enforcement, or as required by law.



 6. Contacting Us


If you have any questions about this privacy statement, and/or Prudent Pedal, Ltd’s information practices, or your dealings with us, you can contact us by calling (708) 261-6100 Monday through Friday between the hours of 9am and 5pm CST, or email us at any time at: