For four weeks, I have the pleasure of being in Rochelle Moulton’s inaugural Instant Authority program with a group of talented professionals from firms big and small.  The goal of the group is to parlay our talents, experiences, and point of view into a one-of-a-kind platform that delivers “instant authority.” Our first task is to articulate and share our “manifesto.”

If you are unfamiliar with a manifesto (outside of a communist worldview), this description from the ArtofManliness.com offers an excellent summary: “The word manifesto traces its roots to the Latin manifestum, which means clear or conspicuous.  A manifesto is defined as a declaration of one’s beliefs, opinions, motives, and intentions. It is simply a document that an organization or person writes that declares what is important to them. A manifesto functions as both a statement of principles and a bold, sometimes rebellious, call to action. By causing people to evaluate the gap between those principles and their current reality, the manifesto challenges assumptions, fosters commitment, and provokes change.”

RochelleMoulton says, “You need to give it the light of day, talk about it, share it, use it to discover and connect with your people.” The manifesto starts by completing a (deceptively) simple statement: “I believe…

 

 

Here is what I believe:

Oh, I almost forgot, Be prudent.  

About the Author

Jeff McKay
Founder & CEO
Prudent Pedal

As a strategist and fractional CMO, Jeff helps firms set smart growth strategies in motion. He was the SVP of Marketing at Genworth Financial, the Global Marketing Leader at Hewitt Associates, and held senior roles at Towers Perrin and Andersen. Learn more.

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