How Professional Services Firms Can Evaluate Marketing Budgets

by | Marketing ROI, Marketing Strategy

How Professional Services Firms Can Evaluate Marketing Budgets

 

About the Author

Jeff McKay
Founder & CEO
Prudent Pedal

Jeff helps firms set smart growth strategies in motion. He was the SVP of Marketing at Genworth Financial, the Global Marketing Leader at Hewitt Associates, and held senior roles at Towers Perrin and Andersen. Learn more.

Topics

Listen to Jeff’s Latest Podcasts

Rattle and Pedal podcast logo

Latest Whitepaper

thumbnail of The BS OF PS

Related posts

Getting Buyer’s Journey Mapping Back On Track

Getting Buyer’s Journey Mapping Back On Track

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. What have we ruined this time? We’ve managed to ruin the critical,...

Measuring Professional Services Marketing Effectiveness

Measuring Professional Services Marketing Effectiveness

If I were to ask chief marketing officers (CMO) at professional services firms around the world to measure their teams' current marketing effectiveness on a scale of 1-5, I suspect that I might get a lot of 4s. Humility would keep many from saying 5 and ego would keep...

Pin It on Pinterest

Share This