by Jeff McKay | Marketing Strategy
Right now, Toyota’s Swagger Wagon video is a big hit in the McKay household. I share this fact because I recently found myself explaining market segmentation to my children (Don’t ask. Just know that father-child marketing discussions are at least a four-generation... by Jeff McKay | Marketing Strategy
A good friend (and one of the sharpest marketing minds I know), Gunnar Branson, taught me that innovation is not driven by profit, but by irritation. By understanding what annoys our clients and asking them how they would like to make “it” (whatever it is) better, we... by Jeff McKay | Marketing Strategy
I just spent the last 20 minutes completing a client satisfaction survey. As a marketer, I am sensitive to the request, but I seldom take the time to complete the surveys that I receive. From my perspective, the requests often seem vacuous and insincere. Who knows?...
