PODCAST: Responding to the Threat of Content Marketing

PODCAST: Responding to the Threat of Content Marketing

In Episode 3, Responding to the Threat of Content Marketing, Jason and I tackle the approaches professional services firms can use—must use—to defend themselves from the SaaS onslaught and the commodification of “proprietary” intellectual capital. Most...
Introducing the Rattle and Pedal podcast

Introducing the Rattle and Pedal podcast

Does the world really need another podcast? It does if it confronts the “BS of Professional Services.”   That’s exactly what Jason Mlicki of Rattleback and I are doing with our new podcast, Rattle & Pedal™, conceived last year and launching today Jason and I...
How to Identify Your Ideal Client

How to Identify Your Ideal Client

If you want to grow faster, If you want to be more profitable, If you want to differentiate your company, If you want to deliver exceptional service, If you want to take the single action that would have the greatest impact on your firm, then, you need to Identify...
10 Reasons Why Partners Don’t Understand Marketing

10 Reasons Why Partners Don’t Understand Marketing

One of my more popular and controversial blog posts is “Why Your Marketer Doesn’t Understand Your Firm’s Business.” The title alienates marketers before they get to the first sentence. It satisfies partners because it recognizes what they might think but would never...
Choose Your Value Proposition Words Carefully

Choose Your Value Proposition Words Carefully

Professional services attract some of the best and brightest people in business. We matriculate to top schools and graduate at the top of our classes. We are star athletes, cheerleaders, debaters, musicians, student council members, and more. We are competitive,...
The Marketing Trend Devouring Your Firm’s Core Business

The Marketing Trend Devouring Your Firm’s Core Business

There is much talk about digitization’s impact on blue-collar jobs, including job elimination, skill depletion, and role obsolescence. From my vantage point, the risk is just as high, if not higher, for many “white-collar” jobs. The phenomenon is hitting some experts...
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