by Jeff McKay | Marketing Organization
Are the top firms growing because of a strategic marketing approach or in spite of it? Prudent Pedal is conducting research to identify the practices of professional service firms that have developed a superior, strategic marketing approach to drive growth. We... by Jeff McKay | Marketing Leadership, Marketing Organization
Professional services marketers fight hard to achieve their titles. Newbies start out as coordinators, move to managers, if they prove themselves, become directors, if they stick around long enough, and often become CMOs when they jump ship and negotiate the title... by Jeff McKay | Marketing Organization, Marketing Strategy
Technology is dramatically shifting marketing, and most professional service firms are being left behind just as the broader market—both B2B and B2C—are applying decades-old professional services marketing tactics to their own. If your understanding of marketing... by Jeff McKay | Marketing Organization
What is the “optimal” marketing organization? is a question that I get asked very often. It is a great question, but it misses a bigger issue. Marketing in professional service firms can be MESSY. Marketing departments are tossed hither and yon as firms... by Jeff McKay | Marketing Organization
I often hear partners and practice leaders complain: “Marketing doesn’t understand our business!” The first time I heard this, I thought it quite a remarkable comment. I wondered how people charged with identifying new markets, reaching new clients, launching new...
