by Jeff McKay | Marketing Leadership, Marketing Organization
You’re hiring a Fractional CMO. Now what? Congratulations on your bold decision to add the insightful strategy and marketing leadership of a Fractional CMO to your team of trusted advisors! You know that the right CMO can help catapult your firm to the next... by Jeff McKay | Marketing Leadership, Marketing Organization
In my last post, How to Evaluate Your Marketing Leader, I laid out a rubric for managing partners to assess the performance of their marketing leaders. My approach delineated between my two schools of marketing thought in the professional services world–the... by Jeff McKay | Marketing Leadership, Marketing Organization
In the hope of helping you, your firm, and your marketing leader succeed, I have put together a cheat sheet called How to Evaluate Your Marketing Leader’s Performance.
by Jeff McKay | Marketing Leadership, Marketing Organization
This past week Gallup gave me an opportunity to download the details of the StrengthsFinder™ test I took several years ago. When I originally completed the test while reading Now, Discover Your Strengths, the test only offered insights into my Top 5 of 34 strengths. I... by Jeff McKay | Marketing Leadership, Marketing Organization
There is a lethal mindset at work in most American companies, schools, teams, and families. Left unaddressed, it allows bad bosses, teachers, and parents to kill more potential than the plague ever did. I call it the Training Mindset— a belief that someone else is... by Jeff McKay | Marketing Organization, Marketing Strategy, Most popular
I received an email from a talented, self-described Young Turk marketer named Cannon. He was frustrated, exhausted, and struggling to overcome several onerous Sales and Marketing impediments at his firm. He wanted to know how to get strategic Marketing done in a... by Jeff McKay | Marketing Organization, Marketing ROI, Marketing Strategy, Most popular
Professional services marketing is like no other.
Professionals services firms market complex, intangible solutions to what are big, public, and potentially embarrassing problems. The solutions are bought by the most sophisticated c-level buyers at top companies around the globe. And, professionals must operate from Byzantine, matrixed systems in one of the most political and contentious ownerships structures, a partnership.
by Jeff McKay | Marketing Organization
Adobe’s recent acquisition of Marketo had the blogosphere abuzz on what the acquisition means to the martech industry (read here, here, here). Marketo is another in a long list of marketing automation platforms devoured by larger players (e.g. Eloqua, Aprimo,... by Jeff McKay | Marketing Leadership, Marketing Organization
Have you ever found yourself stuck in a role, stuck with a boss, and stuck in a life that just feels like all the universe’s karma is aligned against you and your dreams? If you’re not the Chosen One, I suspect you know what I am talking about. It’s not a fun place to... by Jeff McKay | Marketing Organization
Emily’s summer internship at Prudent Pedal ended last week. Before she left she wrote two blog posts, In her first, she shared her learning about Marketing and offered a little advice to future interns. In this post, she answers 8 prudent questions about being a part... by Jeff McKay | Marketing Organization
Hi, it’s Jeff. It’s hard to believe it, but sadly Emily’s summer internship has come to an end. She has been an INCREDIBLE addition to Prudent Pedal. She has all the qualities that top employers look for. She is intelligent, personable, articulate, confident, curious,... by Jeff McKay | Culture, Marketing Organization
Planning on hiring a marketer? Finding the right person for the job can be a challenge any time you hire, so I’m going to make this easier for you. If you’re a firm that belongs to the Growth Marketing School of Thought, then don’t look for a great marketer at another...
