12 Steps to Transform Professional Services Marketing

12 Steps to Transform Professional Services Marketing

Professional services marketing is like no other.

Professionals services firms market complex, intangible solutions to what are big, public, and potentially embarrassing problems. The solutions are bought by the most sophisticated c-level buyers at top companies around the globe.  And, professionals must operate from Byzantine, matrixed systems in one of the most political and contentious ownerships structures, a partnership. 

4 Steps to Buying Martech in Professional Services

4 Steps to Buying Martech in Professional Services

Adobe’s recent acquisition of Marketo had the blogosphere abuzz on what the acquisition means to the martech industry (read here, here, here). Marketo is another in a long list of marketing automation platforms devoured by larger players (e.g. Eloqua, Aprimo,...
Aligning and Exploiting Your Team’s Strengths

Aligning and Exploiting Your Team’s Strengths

Have you ever found yourself stuck in a role, stuck with a boss, and stuck in a life that just feels like all the universe’s karma is aligned against you and your dreams? If you’re not the Chosen One, I suspect you know what I am talking about. It’s not a fun place to...
8 Prudent Questions to Ask Your Intern

8 Prudent Questions to Ask Your Intern

Emily’s summer internship at Prudent Pedal ended last week. Before she left she wrote two blog posts,  In her first, she shared her learning about Marketing and offered a little advice to future interns. In this post, she answers 8 prudent questions about being a part...
Marketing Internship Advice From a First-time Intern

Marketing Internship Advice From a First-time Intern

Hi, it’s Jeff. It’s hard to believe it, but sadly Emily’s summer internship has come to an end. She has been an INCREDIBLE addition to Prudent Pedal. She has all the qualities that top employers look for. She is intelligent, personable, articulate, confident, curious,...
Where Do You Hire the Best Professional Services Marketers?

Where Do You Hire the Best Professional Services Marketers?

Planning on hiring a marketer? Finding the right person for the job can be a challenge any time you hire, so I’m going to make this easier for you. If you’re a firm that belongs to the Growth Marketing School of Thought, then don’t look for a great marketer at another...
The Roles You Need on Your Marketing Team

The Roles You Need on Your Marketing Team

Professional services marketers fight hard to achieve their titles. Newbies start out as coordinators, move to managers, if they prove themselves, become directors, if they stick around long enough, and often become CMOs when they jump ship and negotiate the title...
What is the “Optimal” Marketing Organization?

What is the “Optimal” Marketing Organization?

What is the “optimal” marketing organization? is a question that I get asked very often. It is a great question, but it misses a bigger issue. Marketing in professional service firms can be MESSY. Marketing departments are tossed hither and yon as firms...

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