Culture, Marketing Leadership
“This game’s very simple. You block, you tackle, you win. If you don’t, you lose.” —Andy Easton Every Fall at the start of football season, my teammates and I would recount the prior season’s team strengths and playoff performance. Inevitably the conversation...Marketing Leadership, Marketing Organization
There is a lethal mindset at work in most American companies, schools, teams, and families. Left unaddressed, it allows bad bosses, teachers, and parents to kill more potential than the plague ever did. I call it the Training Mindset— a belief that someone else is...Culture, Marketing Leadership, Prudence
“Dr. Martin Luther King dreamed of the day when a man would be judged ‘not by the color of his skin but by the content of his character.’” “What is the ‘content of character’? It is virtue, or, more precisely, the set of classical human virtues–above...Marketing Leadership, Marketing Organization
Have you ever found yourself stuck in a role, stuck with a boss, and stuck in a life that just feels like all the universe’s karma is aligned against you and your dreams? If you’re not the Chosen One, I suspect you know what I am talking about. It’s not a fun place to...Culture, Marketing Leadership
With year-end approaching, many organizations are beginning their requisite employee evaluations. While evaluations are intended to provide fairness, paper trails, and opportunities for “improvement,” they are of limited value in either helping marketers...Marketing Leadership, Marketing Strategy, Prudence
For four weeks, I have the pleasure of being in Rochelle Moulton’s inaugural Instant Authority program with a group of talented professionals from firms big and small. The goal of the group is to parlay our talents, experiences, and point of view into a one-of-a-kind...Marketing Leadership, Marketing Organization
Professional services marketers fight hard to achieve their titles. Newbies start out as coordinators, move to managers, if they prove themselves, become directors, if they stick around long enough, and often become CMOs when they jump ship and negotiate the title...