by Jeff McKay | Culture, Marketing Leadership, Prudence
“Dr. Martin Luther King dreamed of the day when a man would be judged ‘not by the color of his skin but by the content of his character.’” “What is the ‘content of character’? It is virtue, or, more precisely, the set of classical human virtues–above... by Jeff McKay | Marketing Leadership, Marketing Organization
Have you ever found yourself stuck in a role, stuck with a boss, and stuck in a life that just feels like all the universe’s karma is aligned against you and your dreams? If you’re not the Chosen One, I suspect you know what I am talking about. It’s not a fun place to... by Jeff McKay | Culture, Marketing Leadership
With year-end approaching, many organizations are beginning their requisite employee evaluations. While evaluations are intended to provide fairness, paper trails, and opportunities for “improvement,” they are of limited value in either helping marketers... by Jeff McKay | Marketing Leadership, Marketing Strategy, Prudence
For four weeks, I have the pleasure of being in Rochelle Moulton’s inaugural Instant Authority program with a group of talented professionals from firms big and small. The goal of the group is to parlay our talents, experiences, and point of view into a one-of-a-kind... by Jeff McKay | Marketing Leadership, Marketing Organization
Professional services marketers fight hard to achieve their titles. Newbies start out as coordinators, move to managers, if they prove themselves, become directors, if they stick around long enough, and often become CMOs when they jump ship and negotiate the title... by Jeff McKay | Marketing Leadership
“Send it to marketing and have them make it pretty” is a phrase you hear regularly in professional services firms. The “it” in the phrase could be a presentation, a proposal or any other brilliant marketing idea coming out of a practice. Most marketing organizations... by Jeff McKay | Marketing Leadership
Some might say that it wouldn’t be prudent to mix business and religion. I’d argue the opposite. On March 13, the Roman Catholic Church elected a new leader: Pope Francis. From the start, he has created quite a stir. As a Catholic, I have a vested interest in his new...
