FCMO, Growth Strategy, Marketing Leadership
As more professional services firms explore fractional executive models, the role of the Fractional Chief Marketing Officer (FCMO) is rising in visibility—and scrutiny. For CEOs, this creates both opportunity and risk. On one hand, a great FCMO brings strategic...FCMO, Growth Strategy, Marketing Leadership, Marketing Strategy
The Role Professional Services Firms Overlook in the Age of AI: AI is accelerating professional services marketing, but it’s also amplifying go-to-market misalignment by disconnecting and decentralizing sales, marketing, and delivery even more. Most firms lack a...FCMO, Marketing Leadership, Marketing Organization
You’re hiring a Fractional CMO. Now what? Congratulations on your bold decision to add the insightful strategy and marketing leadership of a Fractional CMO to your team of trusted advisors! You know that the right CMO can help catapult your firm to the next...Marketing Leadership, Marketing Strategy
Listening to past episodes of Rattle & Pedal really made me appreciate how blessed Jason and I are with phenomenal guests and listeners. Here are a few of my favorites.
Marketing Leadership, Marketing Organization, Most popular
In my last post, How to Evaluate Your Marketing Leader, I laid out a rubric for managing partners to assess the performance of their marketing leaders. My approach delineated between my two schools of marketing thought in the professional services world–the...Marketing Leadership, Marketing Organization, Most popular
In the hope of helping you, your firm, and your marketing leader succeed, I have put together a cheat sheet called How to Evaluate Your Marketing Leader’s Performance.
Business Development, Marketing Leadership, Most popular
Over my career, I have received, given, or simply observed thousands of briefings, pitches, and proposals. There is a clear delineation between effective and ineffective presenters and business-development winners and losers. If you want to be an exceptional marketer...Marketing Leadership, Prudence
Human beings love the path of least resistance. We want the easy route to success, fame, wealth or power. Time and effort are for chumps. Managing partners want a brand like Apple. Practice leaders want super-charged growth—today. Business developers want...Marketing Leadership, Marketing Organization
This past week Gallup gave me an opportunity to download the details of the StrengthsFinder™ test I took several years ago. When I originally completed the test while reading Now, Discover Your Strengths, the test only offered insights into my Top 5 of 34 strengths. I...Brand Strategy, Marketing Leadership
Whether working with a client or hiring a new marketing team member, there is a single question that tells me most of what I need to know to help a client or hire a team member. Before you read any further, write down the answer to these questions: 1. What is the most...