by Jeff McKay | Marketing Leadership, Marketing Organization
You’re hiring a Fractional CMO. Now what? Congratulations on your bold decision to add the insightful strategy and marketing leadership of a Fractional CMO to your team of trusted advisors! You know that the right CMO can help catapult your firm to the next... by Jeff McKay | Marketing Leadership, Marketing Strategy
Listening to past episodes of Rattle & Pedal really made me appreciate how blessed Jason and I are with phenomenal guests and listeners. Here are a few of my favorites.
by Jeff McKay | Marketing Leadership, Marketing Organization
In my last post, How to Evaluate Your Marketing Leader, I laid out a rubric for managing partners to assess the performance of their marketing leaders. My approach delineated between my two schools of marketing thought in the professional services world–the... by Jeff McKay | Marketing Leadership, Marketing Organization
In the hope of helping you, your firm, and your marketing leader succeed, I have put together a cheat sheet called How to Evaluate Your Marketing Leader’s Performance.
by Jeff McKay | Business Development, Marketing Leadership
Over my career, I have received, given, or simply observed thousands of briefings, pitches, and proposals. There is a clear delineation between effective and ineffective presenters and business-development winners and losers. If you want to be an exceptional marketer... by Jeff McKay | Marketing Leadership, Prudence
Human beings love the path of least resistance. We want the easy route to success, fame, wealth or power. Time and effort are for chumps. Managing partners want a brand like Apple. Practice leaders want super-charged growth—today. Business developers want... by Jeff McKay | Marketing Leadership
This past week I said, “Happy retirement!” to the best manager and leader with whom I have ever had the pleasure to work, Nancy Pechloff at Andersen. I refer to my time working with her as my “karate kid” days. The things she taught me have become such a part of who I... by Jeff McKay | Marketing Leadership, Marketing Organization
This past week Gallup gave me an opportunity to download the details of the StrengthsFinder™ test I took several years ago. When I originally completed the test while reading Now, Discover Your Strengths, the test only offered insights into my Top 5 of 34 strengths. I... by Jeff McKay | Marketing Leadership
On the latest Rattle and Pedal podcast, Jason Mlicki and I wrapped up a series on “Stupid Sh*t Marketing Should NOT Do” and how professionals could move from checking boxes off that list to, instead, checking boxes off of my list of “Smart Sh*t Marketing Should Do.”... by Jeff McKay | Brand Strategy, Marketing Leadership
Whether working with a client or hiring a new marketing team member, there is a single question that tells me most of what I need to know to help a client or hire a team member. Before you read any further, write down the answer to these questions: 1. What is the most... by Jeff McKay | Culture, Marketing Leadership
“This game’s very simple. You block, you tackle, you win. If you don’t, you lose.” —Andy Easton Every Fall at the start of football season, my teammates and I would recount the prior season’s team strengths and playoff performance. Inevitably the conversation... by Jeff McKay | Marketing Leadership, Marketing Organization
There is a lethal mindset at work in most American companies, schools, teams, and families. Left unaddressed, it allows bad bosses, teachers, and parents to kill more potential than the plague ever did. I call it the Training Mindset— a belief that someone else is...
