Aligning and Exploiting Your Team’s Strengths

Aligning and Exploiting Your Team’s Strengths

Have you ever found yourself stuck in a role, stuck with a boss, and stuck in a life that just feels like all the universe’s karma is aligned against you and your dreams? If you’re not the Chosen One, I suspect you know what I am talking about. It’s not a fun place to...
Do You Have High Expectations for Your Marketing Team?

Do You Have High Expectations for Your Marketing Team?

With year-end approaching, many organizations are beginning their requisite employee evaluations. While evaluations are intended to provide fairness, paper trails and opportunities for “improvement,” they are of limited value in either helping marketers...
The Roles You Need on Your Marketing Team

The Roles You Need on Your Marketing Team

Professional services marketers fight hard to achieve their titles. Newbies start out as coordinators, move to managers, if they prove themselves, become directors, if they stick around long enough, and often become CMOs when they jump ship and negotiate the title...
The 3 Biggest Mistakes Marketing Leaders Make

The 3 Biggest Mistakes Marketing Leaders Make

“Send it to marketing and have them make it pretty” is a phrase you hear regularly in professional services firms. The “it” in the phrase could be a presentation, a proposal or any other brilliant marketing idea coming out of a practice. Most marketing organizations...

Pin It on Pinterest