FCMO, Marketing Organization, Marketing Strategy
Jon Miller, cofounder of Marketo and Engagio, recently argued that the rise of Fractional CMOs is exacerbating B2B marketing’s short-termism. His concern: if marketing’s most important work plays out over years, not quarters, how can part-time executives, when...FCMO, Growth Strategy, Marketing Leadership
As more professional services firms explore fractional executive models, the role of the Fractional Chief Marketing Officer (FCMO) is rising in visibility—and scrutiny. For CEOs, this creates both opportunity and risk. On one hand, a great FCMO brings strategic...FCMO, Growth Strategy, Marketing Leadership, Marketing Strategy
The Role Professional Services Firms Overlook in the Age of AI: AI is accelerating professional services marketing, but it’s also amplifying go-to-market misalignment by disconnecting and decentralizing sales, marketing, and delivery even more. Most firms lack a...FCMO, Marketing Leadership, Marketing Organization
You’re hiring a Fractional CMO. Now what? Congratulations on your bold decision to add the insightful strategy and marketing leadership of a Fractional CMO to your team of trusted advisors! You know that the right CMO can help catapult your firm to the next...