Don’t Beg, Don’t Babysit

Don’t Beg, Don’t Babysit

By the end of my first decade in professional services, I had reached a point where I was able to delineate between serious business people and time wasters. As a result, I had developed a mantra when working with practice leaders, partners, and peers, “I don’t beg; I...
10 Reasons Why Partners Don’t Understand Marketing

10 Reasons Why Partners Don’t Understand Marketing

One of my more popular and controversial blog posts is “Why Your Marketer Doesn’t Understand Your Firm’s Business.” The title alienates marketers before they get to the first sentence. It satisfies partners because it recognizes what they might think but would never...
Where Do You Hire the Best Professional Services Marketers?

Where Do You Hire the Best Professional Services Marketers?

Planning on hiring a marketer? Finding the right person for the job can be a challenge any time you hire, so I’m going to make this easier for you. If you’re a firm that belongs to the Growth Marketing School of Thought, then don’t look for a great marketer at another...
The Purpose of a Leader

The Purpose of a Leader

In my 20 years working with some of the world’s top professional services firms, I have seen firms fly high and I have watched firms crash and burn. All the firms had highly educated people, great client relationships, and money coming in the door, but so many of them...
Fear and Life Inside the Professional Services Firm

Fear and Life Inside the Professional Services Firm

Let’s take a little test about an unseen driver of your firm’s culture and performance.
I am going to give you a list of adjectives that describe you. When you get to one that puts a lump in your throat, makes you sigh, or triggers you to …

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