The Delusion of Managing a Professional Services Brand
Can you really manage a professional services brand? Sure, you can choose a positioning, manage brand architecture somewhat, write a great tagline and boilerplate and control the visual identity, but those things really aren’t what professional services brands are...Professional Services Brands and the Tiffany Blue Box
How many times has your firm rebranded? Maybe a downturn in business or the arrival of a new marketer has signaled to someone that it’s time for a new visual identity: new colors, a new logo, a new tagline. If you’ve been around for a while, you have probably traveled...“We want a brand like Apple.”
Many firms want a brand like Apple, but they lack the vision, courage, grit, or culture to create what is behind it.