Tell Me a (Marketing) Story

I am astounded at how asinine marketing stories can be, particularly in the consumer world. The latest marketing story to catch my ire is the Lincoln commercial with Oscar winner, Matthew McConaughey. The commercials have McConaughey riding around in a Lincoln product...

Brand the firm or the people?

I am often asked by leaders and marketers of professional service firms whether they should emphasize the firm’s brand or the personal brands of its partners and thought leaders. Normally the argument goes something like this: “This firm has been here for...

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