Does Your Marketing Team Have Too Many Strategists?

I often get email questions from my confident readers (i.e. those willing to take the risk of asking) about issues they are facing. The most recent was a great inquiry from...

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A 100% Satisfaction Guarantee

I just spent the last 20 minutes completing a client satisfaction survey. As a marketer, I am sensitive to the request, but I seldom take the time to complete the surveys that I receive.  From my perspective, the requests often seem vacuous and insincere.  Who knows?...

Brand the firm or the people?

I am often asked by leaders and marketers of professional service firms whether they should emphasize the firm's brand or the personal brands of its partners and thought leaders. Normally the argument goes something like this: "This firm has been here for more than X...

Time to Think

Do you set aside time every day to think, to ponder? If so, where do you do your best thinking? At your desk? On a quiet walk? While you sleep? If you're an extrovert, perhaps you talk it out with a confidant or peer. For me, it is on the bike. For my daughter, it is...

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