How to Develop a Professional Services Marketing Strategy – Part 1

This post is the first in a series to share how professional services can develop and execute marketing strategy. Unfortunately, this series will not give you a template that you...

Latest posts

The Black Eye

The Black Eye

Last weekend, I cross-trained on the hockey rink with my bicycling buddies. After nearly two hours of play, I got tangled up with an opponent and went down. While I was relieved to not need dental work or stitches, I was bloody and bruised. My wife was horrified to...

Tell Me a (Marketing) Story

Tell Me a (Marketing) Story

I am astounded at how asinine marketing stories can be, particularly in the consumer world. The latest marketing story to catch my ire is the Lincoln commercial with Oscar winner, Matthew McConaughey. The commercials have McConaughey riding around in a Lincoln product...

Love and Prospecting

Love and Prospecting

I never take brochures or PowerPoint decks when I meet with firm leaders at prospective clients. Instead, I take two things: a legal pad for taking notes and a book that I leave behind at the close of meetings. The book is not a self-promotional diatribe or even a...

Identifying Your Focus

Identifying Your Focus

Identifying your firm's focus is critical to long-term growth. The most successful firms are clear about who they are, whom they serve, and what value they deliver. An example of leadership, ingenuity, and selfless collaboration In the movie Apollo 13, after the crew...

The 3 Biggest Mistakes Marketing Leaders Make

The 3 Biggest Mistakes Marketing Leaders Make

“Send it to marketing and have them make it pretty” is a phrase you hear regularly in professional services firms. The “it” in the phrase could be a presentation, a proposal or any other brilliant marketing idea coming out of a practice. Most marketing organizations...

“Grow Everything” is not a Strategy

“Grow Everything” is not a Strategy

"I need your number by the end of the week!” is a phrase you've probably uttered or heard during your annual planning cycle. The “number” is the revenue bogey a partner or practice is “asked” to contribute to the overall growth of the firm and expected to hit by...

Pin It on Pinterest