Does Your Marketing Team Have Too Many Strategists?

I often get email questions from my confident readers (i.e. those willing to take the risk of asking) about issues they are facing. The most recent was a great inquiry from...

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14 Prudent Questions to Plan for Next Year

As we approach the end of the year, many firms are moving deep into the planning and budgeting process for next year. So, I thought this would be a great time to reflect on year-to-date performance and look forward to the opportunities of next year. Earlier this year,...

“We want a brand like Apple.”

Today, I heard another partner at a professional services firm express a desire to “have a brand like Apple.”  Every time I hear that request I chuckle.  Why?  Because so many people do not know how unique Apple is and how Apple’s brand came to be Apple’s brand. I...

A Lock on Innovation

A good friend (and one of the sharpest marketing minds I know), Gunnar Branson, taught me that innovation is not driven by profit, but by irritation. By understanding what annoys our clients and asking them how they would like to make “it” (whatever it is) better, we...

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