You Have Odd Personality Strengths

This past week Gallup gave me an opportunity to download the details of the StrengthsFinder™ test I took several years ago. When I originally completed the test while reading...

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The Delusion of Managing a Professional Services Brand

Can you really manage a professional services brand?  Sure, you can choose a positioning, manage brand architecture somewhat, write a great tagline and boilerplate and control the visual identity, but those things really aren’t what professional services brands are...

Are Your Industry Experts Competent?

Jeff here. Does your firm have an industry program?  Most firms would answer affirmatively, but do they really have an effective and sustainable approach? I began my professional services marketing career at Arthur Andersen and led marketing for one of the firm’s...

Professional Services Brands and the Tiffany Blue Box

How many times has your firm rebranded? Maybe a downturn in business or the arrival of a new marketer has signaled to someone that it’s time for a new visual identity: new colors, a new logo, a new tagline. If you’ve been around for awhile, you have probably traveled...

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