What Is Simpatico And Why Is It Important?

Why are viewers loyal to CNN, NPR, or Fox News? Why do our Facebook and YouTube feeds provide us with a consistent and reinforcing string of posts related to the ones we’ve...

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How to Become a More Strategic Thinker

How to Become a More Strategic Thinker

Immersing yourself in business books will never make you a strategic thinker. Not in a million years. Clients and friends often ask me how I developed my “strategic thinking ability”—what they sometimes describe as my way of connecting seemingly disconnected things...

Why I am Building a New Firm

Why I am Building a New Firm

If you have been reading my blog for some time, you know that one of the key tenets of my growth philosophy is that firms must align their core capabilities, market opportunities, and brand relevance if they want to set a smart growth strategy in motion. Today, we are...

The 3-in-1 Drivers of Brand Preference

The 3-in-1 Drivers of Brand Preference

Attributes that drive brand preference are akin to biblical laws. The Old Testament laws numbered 613. When Jesus was asked which of the laws was most important, he consolidated them all down to one; “Love the Lord your God with all your heart and with all your soul...

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