Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Here are 6 immutable marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over.

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The Purpose of a Leader

The Purpose of a Leader

In my 20 years working with some of the world’s top professional services firms, I have seen firms fly high and I have watched firms crash and burn. All the firms had highly educated people, great client relationships, and money coming in the door, but so many of them...

How to Become a More Strategic Thinker

How to Become a More Strategic Thinker

Immersing yourself in business books will never make you a strategic thinker. Not in million years. Clients and friends often ask me how I developed my “strategic thinking ability”—what they sometimes describe as my way of connecting seemingly disconnected things into...

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