How to Develop a Professional Services Marketing Strategy – Part 1

This post is the first in a series to share how professional services can develop and execute marketing strategy. Unfortunately, this series will not give you a template that you...

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Don’t Beg, Don’t Babysit

Don’t Beg, Don’t Babysit

By the end of my first decade in professional services, I had reached a point where I was able to delineate between serious business people and time wasters. As a result, I had developed a mantra when working with practice leaders, partners, and peers, “I don’t beg; I...

Buyer Persona Shortcomings

Buyer Persona Shortcomings

Has your firm’s marketing team developed “personas” yet? If you haven’t, please don’t. If you have, please throw them out. I have always had a distaste for the “persona” craze that has gripped marketing during the “content marketing” fad. Sure, I get that writing a...

8 Prudent Questions to Ask Your Intern

8 Prudent Questions to Ask Your Intern

Emily’s summer internship at Prudent Pedal ended last week. Before she left she wrote two blog posts,  In her first, she shared her learning about Marketing and offered a little advice to future interns. In this post, she answers 8 prudent questions about being a part...

Introducing the Rattle and Pedal podcast

Introducing the Rattle and Pedal podcast

Does the world really need another podcast? It does if it confronts the “BS of Professional Services.”   That’s exactly what Jason Mlicki of Rattleback and I are doing with our new podcast, Rattle & Pedal™, conceived last year and launching today Jason and I...

How to Identify Your Ideal Client

How to Identify Your Ideal Client

If you want to grow faster, If you want to be more profitable, If you want to differentiate your company, If you want to deliver exceptional service, If you want to take the single action that would have the greatest impact on your firm, then, you need to identify...

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