Is Your Firm Suffering from Brand Envy?  Mistake No. 4

Is Your Firm Suffering from Brand Envy? Mistake No. 4

One of the most common refrains I hear from partners who are feeling the rebrand bug is that they feel their firm’s brand is not “cool” or “hip” enough. They want to be associated with a cool brand like Apple, Nike, Facebook, or “Fill in the blank.” Every...
The Marketing Trend Devouring Your Firm’s Core Business

The Marketing Trend Devouring Your Firm’s Core Business

There is much talk about digitization’s impact on blue-collar jobs, including job elimination, skill depletion, and role obsolescence. From my vantage point, the risk is just as high, if not higher, for many “white-collar” jobs. The phenomenon is hitting some experts...
Why I am Building a New Firm

Why I am Building a New Firm

If you have been reading my blog for some time, you know that one of the key tenets of my growth philosophy is that firms must align their core capabilities, market opportunities, and brand relevance if they want to set a smart growth in motion. Today, we are drinking...
The 3-in-1 Drivers of Brand Preference

The 3-in-1 Drivers of Brand Preference

Attributes that drive brand preference are akin to biblical laws. The Old Testament laws numbered 613. When Jesus was asked which of the laws was most important, he consolidated them all down to one; “Love the Lord your God with all your heart and with all your soul...
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