8. What Is My Attitude Toward My Life in My Firm? 10 Questions Prudent Firms Ask Themselves

If your career with your firm ended today, would you be satisfied with the life you have led and your work's contribution to it?   That's a big question.   AND, perhaps...

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Talk, Talk, Talk, Talk, Talk

The BS of PS leads to one common and inevitable outcome in all professional services firms--a lot of TALKING. Firms talk about culture. Firms talk about cross-selling. Firms talk about brand. Firms talk about innovation. Firms talk about rewards. Firms talk about...

This Blog is NOT Working for Me

After 6 ½ years of writing the Prudent Thinking blog, I’ve reached a point that the blog no longer works for me. I need a change and because I’m the boss changes are coming. That may sound selfish. After all, I write to you, my reader.  You’ve faithfully stuck around...

How to Write a Brochure, If You Must

I lament the overuse of marketing brochures as crutches in lieu of purposeful discussions and meaningful client interactions. I simply try to avoid spending marketing time and resources on perfunctory, haughty, worthless marketing collateral.

HOWEVER, if Marketing is going to produce a “brochure,” here is how to write a brochure correctly.

What is Marketing?

My wife says that I tilt at windmills when I try to convince the professional services world that Marketing is strategic and more than making things pretty. Alliance partners and business leaders say they have the “strategic stuff” covered. My marketing peers wonder why I expend so much energy and political capital fighting an undefeatable foe.  After all, it’s easier to just ride a horse in the direction it is going.

In the immortal words of John McClane in the movie Die Hard, “Yipee ki yay,…!”

12 Steps to Transform Professional Services Marketing

Professional services marketing is like no other.

Professionals services firms market complex, intangible solutions to what are big, public, and potentially embarrassing problems. The solutions are bought by the most sophisticated c-level buyers at top companies around the globe.  And, professionals must operate from Byzantine, matrixed systems in one of the most political and contentious ownerships structures, a partnership. 

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