6 Reasons Why Professional Services Brands Underperform

I have yet to meet a managing partner, practice leader, CMO, or sales guy in a professional services firm that has been satisfied with their firm’s brand performance. When I ask...

Latest posts

14 Prudent Questions to Plan for Next Year

14 Prudent Questions to Plan for Next Year

As we approach the end of the year, many firms are moving deep into the planning and budgeting process for next year. So, I thought this would be a great time to reflect on year-to-date performance and look forward to the opportunities of next year. Earlier this year,...

A Lock on Innovation

A Lock on Innovation

A good friend (and one of the sharpest marketing minds I know), Gunnar Branson, taught me that innovation is not driven by profit, but by irritation. By understanding what annoys our clients and asking them how they would like to make “it” (whatever it is) better, we...

A 100% Satisfaction Guarantee

I just spent the last 20 minutes completing a client satisfaction survey. As a marketer, I am sensitive to the request, but I seldom take the time to complete the surveys that I receive.  From my perspective, the requests often seem vacuous and insincere.  Who knows?...

Brand the firm or the people?

I am often asked by leaders and marketers of professional service firms whether they should emphasize the firm's brand or the personal brands of its partners and thought leaders. Normally the argument goes something like this: "This firm has been here for more than X...

Pin It on Pinterest