8. What Is My Attitude Toward My Life in My Firm? 10 Questions Prudent Firms Ask Themselves

If your career with your firm ended today, would you be satisfied with the life you have led and your work's contribution to it?   That's a big question.   AND, perhaps...

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Taking the Path of Least Resistance

Human beings love the path of least resistance. We want the easy route to success, fame, wealth or power. Time and effort are for chumps.   Managing partners want a brand like Apple. Practice leaders want super-charged growth—today. Business developers want...

Identifying Market Opportunities

A growing number of Americans self-describe as “spiritual, not religious” or have given up on God and religion altogether. In fact, several empirical studies show that America is becoming less religious. For example, Pew Research shows that the Christian population...

The Generous Act of Marketing

For the past 20 years, the B2C marketing profession has been moving in the direction of professional services. These consumer-focused companies are finally learning what professional services firms have known for decades—dare I say centuries. Sales and Marketing are...

Creating an “Umbrella” Brand: Brand Mistake No. 10

“Master brand” is a term used frequently in professional services.  A master brand allows a firm to present itself under a single moniker, one visual identity, one value proposition, and one tagline. Either no sub-brands exist or those that do are properly subservient...

Lessons from a Life in Marketing Leadership

This past week I said, “Happy retirement!” to the best manager and leader with whom I have ever had the pleasure to work, Nancy Pechloff at Andersen. I refer to my time working with her as my “karate kid” days. The things she taught me have become such a part of who I...

We Suck Less

Imagine being a CMO or agency partner proposing this tagline and positioning statement to a managing partner or group of practice leaders:   “We Suck Less.”   How do you think that idea would fly in the boardroom? Would you want to use it for your firm? Do...

The Best Marketing Job in the World

On the latest Rattle and Pedal podcast, Jason Mlicki and I wrapped up a series on “Stupid Sh*t Marketing Should NOT Do” and how professionals could move from checking boxes off that list to, instead, checking boxes off of my list of “Smart Sh*t Marketing Should Do.”...

Your Most Common Misperception

Whether working with a client or hiring a new marketing team member, there is a single question that tells me most of what I need to know to help a client or hire a team member. Before you read any further, write down the answer to these questions: 1. What is the most...

Woulda, Coulda, Shoulda

“This game’s very simple. You block, you tackle, you win. If you don’t, you lose.”  —Andy Easton Every Fall at the start of football season, my teammates and I would recount the prior season's team strengths and playoff performance. Inevitably the conversation would...

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