There Are No Shortcuts to Professional Services Growth

Managing partners and practice leaders dread hearing certain refrains: "Our biggest client just left for a competitor.," "Our top consultant is quitting," and the dreaded, "We...

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6 Reasons Why Professional Services Brands Underperform

6 Reasons Why Professional Services Brands Underperform

I have yet to meet a managing partner, practice leader, CMO, or sales guy in a professional services firm that has been satisfied with their firm’s brand performance. When I ask “Why do you think your brand is underperforming?” I’m frequently told that the firm is...

What Is Simpatico And Why Is It Important?

What Is Simpatico And Why Is It Important?

Why are viewers loyal to CNN, NPR, or Fox News? Why do our Facebook and YouTube feeds provide us with a consistent and reinforcing string of posts related to the ones we’ve watched before? Why are we affiliated with the political party we are? Why do we hang with the...

How Are You Spending Your Social-Distancing “Vacation”?

How Are You Spending Your Social-Distancing “Vacation”?

Yesterday my 17-year-old, over-achieving daughter shared her Spring break, social-distancing To-Do list. She put the list together on her own (no parental mandate) because her Spring break plans were canceled and social media just was getting old (there is hope for the world.). With her permission, here are a few items on her list: