You Have Odd Personality Strengths

This past week Gallup gave me an opportunity to download the details of the StrengthsFinder™ test I took several years ago. When I originally completed the test while reading...

Latest posts

The Best Marketing Job in the World

On the latest Rattle and Pedal podcast, Jason Mlicki and I wrapped up a series on “Stupid Sh*t Marketing Should NOT Do” and how professionals could move from checking boxes off that list to, instead, checking boxes off of my list of “Smart Sh*t Marketing Should Do.”...

Your Most Common Misperception

Whether working with a client or hiring a new marketing team member, there is a single question that tells me most of what I need to know to help a client or hire a team member. Before you read any further, write down the answer to these questions: 1. What is the most...

Woulda, Coulda, Shoulda

“This game’s very simple. You block, you tackle, you win. If you don’t, you lose.”  —Andy Easton Every Fall at the start of football season, my teammates and I would recount the prior season's team strengths and playoff performance. Inevitably the conversation would...

Talk, Talk, Talk, Talk, Talk

The BS of PS leads to one common and inevitable outcome in all professional services firms--a lot of TALKING. Firms talk about culture. Firms talk about cross-selling. Firms talk about brand. Firms talk about innovation. Firms talk about rewards. Firms talk about...

This Blog is NOT Working for Me

After 6 ½ years of writing the Prudent Thinking blog, I’ve reached a point that the blog no longer works for me. I need a change and because I’m the boss changes are coming. That may sound selfish. After all, I write to you, my reader.  You’ve faithfully stuck around...

How to Write a Brochure, If You Must

I lament the overuse of marketing brochures as crutches in lieu of purposeful discussions and meaningful client interactions. I simply try to avoid spending marketing time and resources on perfunctory, haughty, worthless marketing collateral.

HOWEVER, if Marketing is going to produce a “brochure,” here is how to write a brochure correctly.

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