How to Evaluate Your Marketing Team

In my last post, How to Evaluate Your Marketing Leader, I laid out a rubric for managing partners to assess the performance of their marketing leaders. My approach delineated...

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Building Consensus in Professional Services

Building Consensus in Professional Services

If you find yourself in a partner meeting having achieved consensus on a strategic choice without blood and guts having been spilled on the conference table, then you have probably not made a strategic choice. Professional services firms don't build consensus any...

Why You Need a Selling Philosophy

Why You Need a Selling Philosophy

A firm's reputation begins taking form the moment one of its employees begins interacting with a prospect.  A sales meeting is one of the first and most important interactions because prospects understand that "how a firm sell me is how they will serve me." When...

How to Present to Executives

How to Present to Executives

Over my career, I have received, given or simply observed thousands of briefings, pitches, and proposals. There is a clear delineation between effective and ineffective presenters and business-development winners and losers. If you want to be an exceptional marketer...

Ready to Change

Ready to Change

In the past, I've manned a suicide hotline. I've worked with troubled youth. I've spent time around 12-Step programs. Today, I work as a grief counselor. I have received much training to prepare me for each of these roles.  I’ve been taught to listen, to ask...

Taking the Path of Least Resistance

Taking the Path of Least Resistance

Human beings love the path of least resistance. We want the easy route to success, fame, wealth or power. Time and effort are for chumps.   Managing partners want a brand like Apple. Practice leaders want super-charged growth—today. Business developers want...

Identifying Market Opportunities

Identifying Market Opportunities

A growing number of Americans self-describe as “spiritual, not religious” or have given up on God and religion altogether. In fact, several empirical studies show that America is becoming less religious. For example, Pew Research shows that the Christian population...

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