The Generous Act of Marketing

The Generous Act of Marketing

For the past 20 years, the B2C marketing profession has been moving in the direction of professional services. These consumer-focused companies are finally learning what professional services firms have known for decades—dare I say centuries. Sales and Marketing are...
Creating an “Umbrella” Brand: Brand Mistake No. 10

Creating an “Umbrella” Brand: Brand Mistake No. 10

“Master brand” is a term used frequently in professional services.  A master brand allows a firm to present itself under a single moniker, one visual identity, one value proposition, and one tagline. Either no sub-brands exist or those that do are properly subservient...
Lessons from a Life in Marketing Leadership

Lessons from a Life in Marketing Leadership

This past week I said, “Happy retirement!” to the best manager and leader with whom I have ever had the pleasure to work, Nancy Pechloff at Andersen. I refer to my time working with her as my “karate kid” days. The things she taught me have become such a part of who I...
We Suck Less

We Suck Less

Imagine being a CMO or agency partner proposing this tagline and positioning statement to a managing partner or group of practice leaders:   “We Suck Less.”   How do you think that idea would fly in the boardroom? Would you want to use it for your firm? Do...
You Have Odd Personality Strengths

You Have Odd Personality Strengths

This past week Gallup gave me an opportunity to download the details of the StrengthsFinder™ test I took several years ago. When I originally completed the test while reading Now, Discover Your Strengths, the test only offered insights into my Top 5 of 34 strengths. I...
The Best Marketing Job in the World

The Best Marketing Job in the World

On the latest Rattle and Pedal podcast, Jason Mlicki and I wrapped up a series on “Stupid Sh*t Marketing Should NOT Do” and how professionals could move from checking boxes off that list to, instead, checking boxes off of my list of “Smart Sh*t Marketing Should Do.”...
Your Most Common Misperception

Your Most Common Misperception

Whether working with a client or hiring a new marketing team member, there is a single question that tells me most of what I need to know to help a client or hire a team member. Before you read any further, write down the answer to these questions: 1. What is the most...
Woulda, Coulda, Shoulda

Woulda, Coulda, Shoulda

“This game’s very simple. You block, you tackle, you win. If you don’t, you lose.”  —Andy Easton Every Fall at the start of football season, my teammates and I would recount the prior season’s team strengths and playoff performance. Inevitably the conversation...
Does Your Team Have the Right Learning Mindset?

Does Your Team Have the Right Learning Mindset?

There is a lethal mindset at work in most American companies, schools, teams, and families. Left unaddressed, it allows bad bosses, teachers, and parents to kill more potential than the plague ever did. I call it the Training Mindset— a belief that someone else is...
Virtuous Leadership in Professional Services

Virtuous Leadership in Professional Services

“Dr. Martin Luther King dreamed of the day when a man would be judged ‘not by the color of his skin but by the content of his character.’”   “What is the ‘content of character’?  It is virtue, or, more precisely, the set of classical human virtues–above...

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