Ready to Change

Ready to Change

In the past, I’ve manned a suicide hotline. I’ve worked with troubled youth. I’ve spent time around 12-Step programs. Today, I work as a grief counselor. I have received much training to prepare me for each of these roles.  I’ve been taught to...
The Generous Act of Marketing

The Generous Act of Marketing

For the past 20 years, the B2C marketing profession has been moving in the direction of professional services. These consumer-focused companies are finally learning what professional services firms have known for decades—dare I say centuries. Sales and Marketing are...
We Suck Less

We Suck Less

Imagine being a CMO or agency partner proposing this tagline and positioning statement to a managing partner or group of practice leaders:   “We Suck Less.”   How do you think that idea would fly in the boardroom? Would you want to use it for your firm? Do...
The Best Marketing Job in the World

The Best Marketing Job in the World

On the latest Rattle and Pedal podcast, Jason Mlicki and I wrapped up a series on “Stupid Sh*t Marketing Should NOT Do” and how professionals could move from checking boxes off that list to, instead, checking boxes off of my list of “Smart Sh*t Marketing Should Do.”...
Your Most Common Misperception

Your Most Common Misperception

Whether working with a client or hiring a new marketing team member, there is a single question that tells me most of what I need to know to help a client or hire a team member. Before you read any further, write down the answer to these questions: 1. What is the most...
Woulda, Coulda, Shoulda

Woulda, Coulda, Shoulda

“This game’s very simple. You block, you tackle, you win. If you don’t, you lose.”  —Andy Easton Every Fall at the start of football season, my teammates and I would recount the prior season’s team strengths and playoff performance. Inevitably the conversation...

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