Are you squandering your business development investment?: A Muzeview podcast interview with Chris Aitken and Jeff McKay

Business Development, Marketing ROI

Firms focused solely on lead generation risk squandering their marketing investment and improving sales and marketing integrationsub-optimizing their business development efforts.  Paul Gladen, President & CEO of Muzeview, leads a thoughtful discussion with Chris Aitken of Muzeview and Jeff McKay of Prudent Pedal on a paradigm shift in professional services marketing—from brand and lead generation to lead nurturing.  Listen to interview.

In this podcast, they cover:

  • The difference between lead generation and lead nurturing
  • How lead nurturing supports the complex sale
  • Why firms should care about lead nurturing
  • What techniques are being used today to drive growth
  • The importance of aligning marketing, business development, and the firm
  • Why “business as usual” squanders your marketing investment

Listen now.

About the Author

Jeff McKay

Jeff McKay

CEO, Prudent Pedal and Co-host of Rattle & Pedal podcast

As a strategist and fractional CMO, Jeff helps firms set smart growth strategies in motion. He was the SVP of Marketing at Genworth Financial, the Global Marketing Leader at Hewitt Associates, and held senior roles at Towers Perrin and Andersen. Learn more.

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