Aligning Thought Leadership and Content Strategies to Drive Growth: An Interview with Paul Gladen of Muzeview

Culture, Growth Strategy

In a recent interview with Paul Gladen, President & CEO of Muzeview (and a recognized expert on thought leadership), Paul and I separate hype from prudence in the latest rage: “content marketing.”

Listen to Aligning Thought Leadership and Content Strategies to Drive Growth and learn about:

The relationship between thought leadership and content marketing
The critical success factors for content marketing
What the best firms are doing
Who owns content marketing
What firms are doing it well
How to take your firm’s game to a new level

Creating, curating and distributing content has been part of the professional services landscape for decades. Most firms do content creation well. What’s new (and where most firms fall short) is how firms align content to impact awareness, lead generation and customer acquisition. Today’s content marketing requires a new mindset, distinct metrics and supporting technology that enables truly client-centric marketing.

Spend a few minutes learning what you might do differently. Listen now.

Be prudent.

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About the Author

Jeff McKay

CEO, Prudent Pedal and Co-host of Rattle & Pedal podcast

As a strategist and fractional CMO, Jeff helps firms set smart growth strategies in motion. He was the SVP of Marketing at Genworth Financial, the Global Marketing Leader at Hewitt Associates, and held senior roles at Towers Perrin and Andersen. Learn more.