We Set Smart Growth Strategies in Motion
Professional services marketing and sales strategies that accelerate growth and build legacies.
Think driving sustainable growth in a professional service firm is hard?
You’re not alone.
The trust-based relationships, intangible, fungible nature of solutions, matrix structures, the billable hour, contradictory performance measures, and up-or-out cultures make these firms unique. I call this the BS of PS. If not addressed strategically, these qualities lead to suboptimal growth and can cost a firm its soul. Harnessed correctly they can build a legacy.
Want to overcome the BS of PS to accelerate your firm’s growth and build its legacy?
After 20 years in the marketing hot seat helping top professional service firms grow, I now help others accelerate growth and build legacies.
Sure, you want to grow, but is your firm ready to?
Most firms think a “marketing” or “brand” problem is slowing their growth. Don’t be so sure. Self-score your firm’s effectiveness in 11 critical growth enablers. You can’t fix a growth limiter until you know what it is.
…few people know how to actively listen, ask provocative questions and penetrate to the heart of a matter…Perhaps, that is why most marketing strategists seem stuck; they can’t explore, search and understand businesses the way Jeff McKay does.
Are you a leader
Searching for a smarter approach to growth
You’re savvy, but just don’t have the marketing capability to deliver a more powerful result.
Pursuing meaningful growth
You’re pursuing growth with purpose; not mindlessly chasing a revenue number.
Stewarding your firm's legacy
Leading a powerful culture and leaving the firm stronger for the next generation, not managing some brand facade.
Some outstanding firms growing with purpose
Smart growth requires translating growth intent into action, fabricating an engine for growth, and activating the firm.
Translate
Marketing strategy should support a firm’s purpose and everyone should be on the same page. If the tough strategic decisions don’t get made, the default is grow everything. “Grow everything” is not a strategy. It’s dabbling.
I help you prioritize, choose, and translate your growth intent into strategic actions.
Fabricate
Marketing can’t become a fulcrum for growth, unless leadership agrees on its role. There are two marketing schools of thought in professional firms. Not knowing which one you belong to leads to dabbling.
I build your marketing capability to deliver strategic impact—no matter your investment level, firm structure or culture.
Activate
Marketing is about a relentless pursuit of understanding, anticipating and meeting client needs. Marketing does not end because tactics have run out. If firm leaders accept tactical actions instead of strategic results, the firm is dabbling.
I drive revenue growth and increase marketing ROI.
Latest Posts
How to Evaluate Your Marketing Team
In my last post, How to Evaluate Your Marketing Leader, I laid out a rubric for managing partners to assess the performance of their marketing leaders. My approach delineated between my two schools of marketing thought in the professional services world--the...
How to Evaluate Your Marketing Leader’s Performance
If you're a managing partner, practice leader, sales leader, or chief administrative officer in a professional services firm, you probably have responsibility for “managing” marketing. If this is you, you may be feeling a little uneasy as we approach that dreaded time...
Getting Buyer’s Journey Mapping Back On Track
Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. What have we ruined this time? We’ve managed to ruin the critical,...