What does dabbling look like?
You invest some money here, invest some there. You do a little of this, a little of that. You jump from this fad to fad. And, you try to grow everything. Dabbling never leads to growth. It just wastes your time, money and growth potential.
Strategic marketing capability, and therefore strategic impact, exists only in a few elite firms. The rest dabble.
That’s where I come in.
Growth in professional service firms is hard. Anyone telling you otherwise is selling snake oil.
The intangible, fungible nature of solutions, matrix structures, contradictory performance measures, competitive landscapes, and cultures make these firms unique.
These attributes amplify organizational friction and dysfunction. If not addressed strategically, they lead to sub-optimal growth and can cost a firm its soul. Harnessed correctly they can build a legacy.
Purposeful growth requires translating growth intent into action, fabricating an engine for growth, and activating the firm.
I help you prioritize, choose, and translate your growth intent into strategic actions.
I build your marketing capability to deliver strategic impact—no matter your investment level, firm structure or culture.
I drive revenue growth and increase marketing ROI.
I’ve helped many outstanding firms grow with purpose.
…few people know how to actively listen, ask provocative questions and penetrate to the heart of a matter…Perhaps, that is why most marketing strategists seem stuck; they can’t explore, search and understand businesses the way Jeff McKay does.Gunnar Branson
“Jeff McKay systematically debunks the unsubstantiated brand fallacies, unravels the well-intended-but-misguided marketing proclamations, and quiets the high-horse brand bluster…THEN replaces it with an irrefutable, rational, practical… dare I say prudent… roadmap that helps firms establish their brands without draining their tanks on a path to nowhere.”
Steve Chorlins, Executive Director, Global Marketing, Reinsurance Group of America