We Help Firms Accelerate Growth and Build a Legacy

Stop dabbling. Start growing with purpose.

Learn how

Do you think growth in professional service firms is hard?

You’re right.

Anyone telling you otherwise is selling snake oil.

The trust-based relationships, intangible, fungible nature of solutions, matrix structures, billable hours, contradictory performance measures, competitive landscape, and up-or-out cultures make these firms unique. If not addressed strategically, these qualities lead to sub-optimal growth and can cost a firm its soul.  Harnessed correctly they can build a legacy.

That’s where I come in.

How much is organizational dysfunction impacting your growth potential?

I'm Jeff McKay-Strategic Marketing Consultant.

After 20 years in the marketing hot seat helping top consulting firms grow, I now help others accelerate growth and build legacies.

Imitation may be the highest form of flattery, but it’s no way to build your marketing organization.

While firms share attributes, a marketing organization is unique to each firm. Your marketing organization shouldn’t be your competitor’s marketing organization.

Brand mistakes professional services firms make

…few people know how to actively listen, ask provocative questions and penetrate to the heart of a matter…Perhaps, that is why most marketing strategists seem stuck; they can’t explore, search and understand businesses the way Jeff McKay does.

Gunnar Branson

CEO, NAREIM

Are you a leader 

Searching for a smarter approach to growth

You’re savvy, but just don’t have the marketing capability to deliver a more powerful result.

Pursuing meaningful growth

You’re pursuing growth with purpose; not mindlessly chasing a revenue number.

Stewarding your firm's legacy

Leading a powerful culture and leaving the firm stronger for the next generation, not managing some brand facade.

 

Some outstanding firms growing with purpose

Purposeful growth requires translating growth intent into action, fabricating an engine for growth, and activating the firm.

Translate

Marketing strategy should support a firm’s purpose and everyone should be on the same page.  If the tough strategic decisions don’t get made, the default is grow everything.  “Grow everything” is not a strategy. It’s dabbling.

I help you prioritize, choose, and translate your growth intent into strategic actions.

Learn more.

Fabricate

Marketing can’t become a fulcrum for growth, unless leadership agrees on its role. There are two marketing schools of thought in professional firms. Not knowing which one you belong to leads to dabbling.

I build your marketing capability to deliver strategic impact—no matter your investment level, firm structure or culture.

Learn more.

Activate

Marketing is about a relentless pursuit of understanding, anticipating and meeting client needs. Marketing does not end because tactics have run out.  If firm leaders accept tactical actions instead of strategic results, the firm is dabbling.

I drive revenue growth and increase marketing ROI.

Learn more.

Latest Posts

Does Your Marketing Team Have Too Many Strategists?

I often get email questions from my confident readers (i.e. those willing to take the risk of asking) about issues they are facing. The most recent was a great inquiry from Shari, a talented a six-sigma process designer who was asked to get involved in assessing a...

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This Blog is NOT Working for Me

After 6 ½ years of writing the Prudent Thinking blog, I’ve reached a point that the blog no longer works for me. I need a change and because I’m the boss changes are coming. That may sound selfish. After all, I write to you, my reader.  You’ve faithfully stuck around...

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Stop trying to decide if marketing needs to be more strategic or more tactical.

The answer is, Yes.

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