Leaders want their firms to:
- Move upstream to larger clients and engagements
- Leverage strong brands to cross-sell services
- Identify high potential markets and ideal buyers
- Allocate marketing investments for the highest ROI
- Increase selling effectiveness and productivity
- Develop stronger lead generation capability
- Tell the firm’s “story,” in all its growing complexity, more simply and consistently
Most firms don’t make the leap.
All professional services firms share innate growth hurdles borne of matrix structures, incentives, fungible offerings, competitive markets, and unique cultures. We call this the BS of PS. Firms that fail to address the BS of PS waste billable time, squander sales and marketing investments, and limit their own growth potential. Ultimately, firms who refuse to address it get left behind.
Top firms turn these barriers into opportunities by making different, smarter strategic choices that recognize the uniqueness of the firm and the people it attracts. Then, they deploy those choices through action-oriented sales and marketing approaches that play to THEIR capabilities and cultures.
Getting greater returns for the energy invested
After 20 years in the marketing hot seat helping top global consulting firms grow,
I created Prudent Pedal to help professional services firms realize their full potential.
Who We Help
We serve business leaders in insight-driven B2B firms.
Our clients sell sophisticated solutions to sophisticated buyers through complex buying cycles. Their markets are competitive, demanding, and dynamic. Their employees are intelligent, driven, and client-centric. Their organizational structures are matrixed and geographically dispersed.
Traditionally these firms have been “professional services firms” offering pure strategy, IT, financial, or human capital consulting solutions. Today, these firms are complex hybrids, like SaaS companies, that provide a dynamic combination of professional services, software, and data.
These leaders want guidance and demand prudent, proven solutions that accelerate growth and build stronger brands.
…few people know how to actively listen, ask provocative questions and penetrate to the heart of a matter…Perhaps, that is why most marketing strategists seem stuck; they can’t explore, search and understand businesses the way Jeff McKay does.
Jeff contributed far more to the organization than we could have dared to ask: he stepped in and led the marketing team as if he had been there for years, serving as mentor to support their professional development; he successfully ran and improved the marketing processes during a series of high pressure and time-sensitive work supporting several large software releases; and he provided strategic consultative guidance to the management team…