Do you think growth in professional service firms is hard?
Anyone telling you otherwise is selling snake oil.
The trust-based relationships, intangible, fungible nature of solutions, matrix structures, billable hours, contradictory performance measures, competitive landscape, and up-or-out cultures make these firms unique. If not addressed strategically, these qualities lead to sub-optimal growth and can cost a firm its soul. Harnessed correctly they can build a legacy.
That’s where I come in.
After 20 years in the marketing hot seat helping top consulting firms grow, I now help others accelerate growth and build legacies.
…few people know how to actively listen, ask provocative questions and penetrate to the heart of a matter…Perhaps, that is why most marketing strategists seem stuck; they can’t explore, search and understand businesses the way Jeff McKay does.Gunnar Branson
Are you a leader
Searching for a smarter approach to growth
You’re savvy, but just don’t have the marketing capability to deliver a more powerful result.
Pursuing meaningful growth
You’re pursuing growth with purpose; not mindlessly chasing a revenue number.
Stewarding your firm's legacy
Leading a powerful culture and leaving the firm stronger for the next generation, not managing some brand facade.
Some outstanding firms growing with purpose
Purposeful growth requires translating growth intent into action, fabricating an engine for growth, and activating the firm.
Marketing strategy should support a firm’s purpose and everyone should be on the same page. If the tough strategic decisions don’t get made, the default is grow everything. “Grow everything” is not a strategy. It’s dabbling.
I help you prioritize, choose, and translate your growth intent into strategic actions.
Marketing can’t become a fulcrum for growth, unless leadership agrees on its role. There are two marketing schools of thought in professional firms. Not knowing which one you belong to leads to dabbling.
I build your marketing capability to deliver strategic impact—no matter your investment level, firm structure or culture.
Marketing is about a relentless pursuit of understanding, anticipating and meeting client needs. Marketing does not end because tactics have run out. If firm leaders accept tactical actions instead of strategic results, the firm is dabbling.
I drive revenue growth and increase marketing ROI.
Don’t build a brand. Build a legacy.
Conventional brand wisdom often misleads firms with the wrong priorities and tactics. In this guide, I share what I’ve learned helping rebrand some of the world’s top consulting firms so you don’t make the same big mistakes.
Impressive. Jeff saved me a lot of time and heartache. The guide is filled with insights demonstrating he’s been on the ground and learning the hard way, which makes it more valuable to me – it’s not academic.Michael Nikunen
A Sample of Prudent Thinking
By the end of my first decade in professional services, I had reached a point where I was able to delineate between serious business people and time wasters. As a result, I had developed a mantra when working with practice leaders, partners, and peers, “I don’t beg; I...read more
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Emily’s summer internship at Prudent Pedal ended last week. Before she left she wrote two blog posts, In her first, she shared her learning about Marketing and offered a little advice to future interns. In this post, she answers 8 prudent questions about being a part...read more