Stop trying to decide if marketing needs to be more strategic or more tactical.
The answer is, Yes.
Accelerate your firm’s growth and build its legacy.
After 20 years in the marketing hot seat helping top consulting firms grow, I now help others accelerate growth and build legacies.
Growth in professional service firms is hard. Anyone telling you otherwise is selling snake oil.
The intangible, fungible nature of solutions, matrix structures, contradictory performance measures, competitive landscapes, and cultures make these firms unique.
These attributes amplify organizational friction and dysfunction. If not addressed strategically, they lead to sub-optimal growth and can cost a firm its soul. Harnessed correctly they can build a legacy.
READ: How Much is Organizational Dysfunction Impacting Your Firm’s Growth?
…few people know how to actively listen, ask provocative questions and penetrate to the heart of a matter…Perhaps, that is why most marketing strategists seem stuck; they can’t explore, search and understand businesses the way Jeff McKay does.
Gunnar BransonPurposeful growth requires translating growth intent into action, fabricating an engine for growth, and activating the firm.
Translate
Marketing strategy should support a firm’s purpose and everyone should be on the same page. If the tough strategic decisions don’t get made, the default is grow everything. “Grow everything” is not a strategy. It’s dabbling.
I help you prioritize, choose, and translate your growth intent into strategic actions.
Fabricate
Marketing can’t become a fulcrum for growth, unless leadership agrees on its role. There are two marketing schools of thought in professional firms. Not knowing which one you belong to leads to dabbling.
I build your marketing capability to deliver strategic impact—no matter your investment level, firm structure or culture.
Activate
Marketing is about a relentless pursuit of understanding, anticipating and meeting client needs. Marketing does not end because tactics have run out. If firm leaders accept tactical actions instead of strategic results, the firm is dabbling.
I drive revenue growth and increase marketing ROI.
Don’t damage one of your firm’s most precious assets.
Conventional brand wisdom often misleads firms with the wrong priorities and tactics.
In this guide, I share what I’ve learned helping rebrand some of the world’s top consulting firms so you don’t make the same big mistakes. Most important, learn how to build your firm’s legacy, not it’s brand.
Impressive. Jeff saved me a lot of time and heartache. The guide is filled with insights demonstrating he’s been on the ground and learning the hard way, which makes it more valuable to me – it’s not academic.
Michael NikunenI’ve helped many outstanding firms grow with purpose.
Imitation may be the highest form of flattery, but it’s no way to build your marketing organization.
While firms share attributes, the optimal marketing organization is unique to each firm. Your marketing organization shouldn’t be your competitor’s marketing organization.
It's time to grow with purpose. Let's talk about yours.