Think driving sustainable growth in a professional service firm is hard?
You’re not alone.
The trust-based relationships, intangible, fungible nature of solutions, matrix structures, the billable hour, contradictory performance measures, and up-or-out cultures make these firms unique. I call this the BS of PS. If not addressed strategically, these qualities lead to suboptimal growth and can cost a firm its soul. Harnessed correctly they can build a legacy.
Want to overcome the BS of PS to accelerate your firm’s growth and build its legacy?
After 20 years in the marketing hot seat helping top consulting firms grow, I now help others accelerate growth and build legacies.
…few people know how to actively listen, ask provocative questions and penetrate to the heart of a matter…Perhaps, that is why most marketing strategists seem stuck; they can’t explore, search and understand businesses the way Jeff McKay does.
Are you a leader
Searching for a smarter approach to growth
You’re savvy, but just don’t have the marketing capability to deliver a more powerful result.
Pursuing meaningful growth
You’re pursuing growth with purpose; not mindlessly chasing a revenue number.
Stewarding your firm's legacy
Leading a powerful culture and leaving the firm stronger for the next generation, not managing some brand facade.
Some outstanding firms growing with purpose
Smart growth requires translating growth intent into action, fabricating an engine for growth, and activating the firm.
Marketing strategy should support a firm’s purpose and everyone should be on the same page. If the tough strategic decisions don’t get made, the default is grow everything. “Grow everything” is not a strategy. It’s dabbling.
I help you prioritize, choose, and translate your growth intent into strategic actions.
Marketing can’t become a fulcrum for growth, unless leadership agrees on its role. There are two marketing schools of thought in professional firms. Not knowing which one you belong to leads to dabbling.
I build your marketing capability to deliver strategic impact—no matter your investment level, firm structure or culture.
Marketing is about a relentless pursuit of understanding, anticipating and meeting client needs. Marketing does not end because tactics have run out. If firm leaders accept tactical actions instead of strategic results, the firm is dabbling.
I drive revenue growth and increase marketing ROI.
If I were to ask chief marketing officers (CMO) at professional services firms around the world to measure their teams' current marketing effectiveness on a scale of 1-5, I suspect that I might get a lot of 4s. Humility would keep many from saying 5 and ego would keep...
I'm releasing a new Professional Services Marketing Assessment. Here's what makes it different and why it's important. Leaders who seek me out are frustrated with their marketing results. They don’t have enough leads; their brand lacks awareness; a competitor...
If you find yourself in a partner meeting having achieved consensus on a strategic choice without blood and guts having been spilled on the conference table, then you have probably not made a strategic choice. Professional services firms don't build consensus any...