Do you think growth in professional service firms is hard?
Anyone telling you otherwise is selling snake oil.
The trust-based relationships, intangible, fungible nature of solutions, matrix structures, billable hours, contradictory performance measures, competitive landscape, and up-or-out cultures make these firms unique. If not addressed strategically, these qualities lead to sub-optimal growth and can cost a firm its soul. Harnessed correctly they can build a legacy.
That’s where I come in.
After 20 years in the marketing hot seat helping top consulting firms grow, I now help others accelerate growth and build legacies.
…few people know how to actively listen, ask provocative questions and penetrate to the heart of a matter…Perhaps, that is why most marketing strategists seem stuck; they can’t explore, search and understand businesses the way Jeff McKay does.Gunnar Branson
Searching for a smarter approach to growth
Pursuing meaningful growth
You’re pursuing growth with purpose; not mindlessly chasing a revenue number.
Stewarding your firm's legacy
Some outstanding firms growing with purpose
Purposeful growth requires translating growth intent into action, fabricating an engine for growth, and activating the firm.
I help you prioritize, choose, and translate your growth intent into strategic actions.
I build your marketing capability to deliver strategic impact—no matter your investment level, firm structure or culture.
I drive revenue growth and increase marketing ROI.
Don’t build a brand. Build a legacy.
Conventional brand wisdom often misleads firms with the wrong priorities and tactics. In this guide, I share what I’ve learned helping rebrand some of the world’s top consulting firms so you don’t make the same big mistakes.
A Sample of Prudent Thinking
One of my more popular and controversial blog posts is “Why Your Marketer Doesn’t Understand Your Firm’s Business.” The title alienates marketers before they get to the first sentence. It satisfies partners because it recognizes what they might think but would never...read more
If you’re a practice leader or partner, you’ve probably received your sales “number” for this year. Your primary goal is hitting it. If you want your marketing team to improve your chances of hitting it, then stop asking them to do stupid s…read more
At some point, the capability, service or consulting model that built your brand becomes commoditized, trite or simply out of fashion in the business world. You have stopped growing and redesigning your logo isn’t going to fix it. It happened to actuaries at the HR...read more
What is Marketing's Role in Your Firm? Every year about this time cyclists ramp up an enduring argument. If you are a cyclist, you know where I am going. It is the great base-building debate. There are two schools of thought. The first is traditional, laid back and...read more
Professional services marketers fight hard to achieve their titles. Newbies start out as coordinators, move to managers, if they prove themselves, become directors, if they stick around long enough, and often become CMOs when they jump ship and negotiate the title...read more
When I shop at Target, eat at McDonald's, buy a new bike at a local bike shop or even get my shoes shined, I expect the people I interact with to have integrity, provide great service, give me a quality product and be accountable for delivering what the company has...read more